Pandora took a major step as its service expands to directly compete with Spotify, Apple Music and Tidal: bringing on musician Questlove as its first artist ambassador. Questlove, whose Roots is the house band for NBC’s “The Tonight Show,” originally visited Pandora for non-specific discussions but, when its co-founder Tim Westergren showed him its Music Genome Project for categorizing songs by minute attributes, he was immediately hooked and accepted Westergren’s offer to join as a strategic adviser and ambassador. Continue reading Pandora Expands, Adds Questlove as First Artist Ambassador

Pandora Media, which has been a major player in online music for the last decade, is in the midst of reinventing itself. As competition in the online music space has grown fierce, particularly as Spotify and Apple Music have transformed streaming music, Pandora’s numbers of monthly users and its stock has fallen. This week, the company announced it was replacing its chief executive with one of its founders, Tim Westergren, who had been serving on the board. Pandora has also reportedly examined the possibility of a sale. Continue reading Pandora Taps Westergren as Chief Exec, Moves to Streaming

Pandora just acquired Rdio for its technology and talent, and Spotify is unrolling Fan Insights to offer its musicians a way to research its fan base and plan smarter tours. In both cases, these popular streaming music services are expanding beyond their core expertise — and their unstable revenue — by uniting radio, on demand and even live shows. As bigger players such as Apple, Google and Amazon create music services, Pandora and Spotify must offer more services to survive. Continue reading Pandora, Spotify Explore On-Demand Music and Ticket Sales

Pandora has largely been focused on Internet radio since its inception, but has also been increasingly competing with on-demand music services such as Spotify and Apple Music. The company announced yesterday that it plans to spend $75 million for the assets of struggling online service Rdio, which is filing for bankruptcy. The move could help Pandora significantly expand the way it delivers music. While the company presently touts 78 million customers, most of them listen for free, and the current Pandora model involves a feed of songs based on a user’s tastes, but with limited control. Rdio’s tech could offer Pandora users more control over their selections. Continue reading Pandora Media to Acquire Rdio Assets Following Bankruptcy

Pandora just bought ticketing company Ticketfly, a move that furthers the company’s goal to improve relationships with the musicians whose music it plays. Ticketfly will enable artists to promote live events and sell tickets to local listeners. Pandora’s move will likely nudge other streaming music services to follow suit. The Ticketfly purchase comes on the heels of Pandora’s development of its Artist Marketing Platform, AMP, a portal for artists. Pandora currently has 80 million monthly listeners, almost all in the U.S. Continue reading Pandora Buys Ticketfly, Boosting Ticket Sales for Live Events