Nordstrom recently tested new technology in their stores in order to learn more about their customers. The system tracked customers’ movements by following their smartphone Wi-Fi signals while in the store. Nordstrom’s system is similar to what online retailers do to track customers’ online movements. Nordstrom is one of many retailers that are using in-store tracking and monitoring technologies, yet there are concerns of privacy. Continue reading Big Data: Retailers Experiment Tracking Shoppers In-Store

Department store chain Nordstrom is bringing Pinterest into its locations with a trial program in order to better engage with its customers both online and in the physical space. The retailer has a significant presence on the social networking site, more than its closest competitors combined. Nordstrom is integrating its products posted on Pinterest with the same products at its retail locations. It is also using Pinterest for its inventory management system. Continue reading Retail: Pinterest Coming Soon to a Nordstrom Store Near You

The proposed Marketplace Fairness Act — legislation designed to help states force online retailers to collect sales taxes — made it past its first procedural obstacle Monday evening when the Senate voted 74-20 to consider the proposal for debate and amendment. Some anti-tax activists have described the bill as a tax grab, potential bureaucratic nightmare and infringement on states’ rights, while others view it as a necessary step to save brick-and-mortar retailers. Continue reading E-Commerce: Internet Sales Tax Proposal Moves Forward

Ten years from now, how different will the retail experience be? Fast Company takes a look at “the recent history of how we purchase and consume air travel” as a potential model for the future. While customers used to be able to buy all-in-one sort of deals, the airline industry is now “pressured by skyrocketing fuel prices and roiling global competition,” leading to added fees and decreased services. Continue reading Is the Airline Industry a Model for the Future of Retail?