Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Continue reading Nielsen: Streaming Reps 40 Percent Share of June TV Viewing

Netflix reported that its popular streaming service has added 8.05 million subscribers during Q2, a healthy gain from 5.89 million newcomers during the same period a year earlier. The streamer’s total of more than 277 million worldwide customers makes it by far the largest subscription service of its kind. Revenue climbed to $9.56 billion, a nearly 17 percent second quarter gain that outperformed its own projections. Subscriptions on the ad-supported tier grew 34 percent compared to Q1. Amidst upheaval in more traditional media environs, Netflix seems to be gliding along, closing Thursday with a market valuation of $277 billion. Continue reading Netflix Reports Q2 Subscriber Growth as Revenue Tops $9.5B

Netflix has selected Dallas, Texas and Pennsylvania’s King of Prussia as the first two cities for its massive location-based entertainment venues, set to open in 2025. Specifying “they’re not exactly theme parks,” the Netflix House destinations will feature shopping, eateries and “regularly updated” experiential activities that tie-in with major franchises like “Bridgerton,” “Stranger Things” and “Squid Game.” Netflix CMO Marian Lee says the company has already launched more than 50 experiences in 25 cities, with Netflix House representing “the next generation” venue for the streaming giant. Continue reading Netflix Plans to Open Two Entertainment Complexes in 2025

In a move toward increased transparency, Netflix has begun sharing specifics regarding program consumption data. This week, the streamer released the first “What We Watched: A Netflix Engagement Report,” detailing how many hours the most popular content was viewed January to June 2023. On a call with reporters, co-CEO Ted Sarandos described the information as “a continuum” of improvements to viewership measurement. The report “covers more than 18,000 titles — representing 99 percent of all viewing on Netflix,” which for the six-month period totaled “nearly 100 billion hours worldwide,” according to Netflix. Continue reading Netflix Releases Engagement Report, Reveals Hours Viewed

Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

Netflix is tooting its own horn for 10 years of Open Connect, an initiative designed to provide customers with improved technical performance. Since launching the program in 2012, Netflix has worked with global ISPs to optimize servers in high-density customer areas so programming will stream at high quality and with minimal lag time. Open Connect identifies the most efficient delivery route based on ISPs’ preferences, and ensures that the show or film is available on local servers ahead of time, ensuring access even when demand is at its highest, according to Netflix. Continue reading Netflix Open Connect Program Helps ISPs and All Networks

Netflix has changed its audience measurement system to reflect the total number of hours viewed. The streaming service had previously ranked viewership based on users who watched at least two minutes of a program. The company has also switched to a weekly schedule of releasing viewer data rather than quarterly. The Korean drama “Squid Game” remains Netflix’s No. 1 show of all time, having accrued a massive 1.65 billion hours of viewing in the 28 days following its September 17 premiere. That’s about 2.6 times the viewership of No. 2 “Bridgerton,” with 625 million hours. Continue reading Netflix Updates Measurement Charts to Include Viewing Hours

Streaming giant Netflix has plans to open an e-commerce shop to sell branded goods tied to its many popular shows. The effort is led by Netflix vice president of consumer products Josh Simon, who held a similar position at Nike. Thus far, Simon has grown his team to 60 people (from 20) and inked deals with Amazon, Sephora, Target and Walmart to sell beauty kits, clothes, toys and other products related to its series and films. The online store — which Simon dubs a “boutique” — was created with e-commerce tech company Shopify. Continue reading Netflix to Launch Online Shop for Show-Branded Merchandise