The Academy of Television Arts & Sciences has announced that Yahoo! will serve as its official digital partner for streaming live from the red carpet and behind-the-scenes during the Primetime Emmy Awards. This marks the first digital partner for the Academy outside of the broadcast networks. When the Emmy’s air on CBS on September 22, Yahoo! will deliver live streaming action from the red carpet, head backstage during the program, and offer exclusive content following the broadcast. Continue reading ATAS Names Yahoo Official Digital Partner for Emmy Awards

Sony is turning to this year’s Wimbledon Championship to launch a unique, first-ever ad campaign that uses “microtising” (a hybrid of microscopic and advertising), intended to promote the capabilities of 4K. Tennis player Anne Keothavong will be sporting micro-sized advertisements on her fingernails, the hem of her skirt, her shoelaces and various sporting equipment. Sony will be capturing Wimbledon action with its F55 35mm 4K camera and an NEX-FS700. Continue reading Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

According to a new GfK study released last week, 19.3 percent of U.S. television households access their TV from free over-the-air (OTA) broadcasts. This represents 22.4 million households (59.7 million consumers) who currently get their TV exclusively via broadcast-only reception. New data from GfK’s Media and Entertainment team suggests that 60 percent cited cutting costs, while far fewer mentioned that cord-cutting was the result of increased online viewing options. Continue reading Study Shows Increase in Cord-Cutting and OTA Households

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. “We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.” Continue reading ESPN to Shut Down 3D Sports Channel by End of This Year

Verizon Wireless will pay the National Football League a reported $1 billion over four years for the rights to make additional football games available on its customers’ smartphones. In a significant move for the mobile industry, the NFL will begin to show Sunday afternoon games on Verizon Wireless phones next year. Select Sunday, Monday and Thursday night games are already available on Verizon phones, but there are typically 10-12 games scheduled on a Sunday afternoon. Continue reading Verizon to Stream Sunday Afternoon NFL Games to Phones

The majority of television content viewed on mobile devices is accessed through Netflix and Hulu Plus, rather than via networks or pay TV providers, suggests a new study commissioned by the Council for Research Excellence (funded by Nielsen). About 64 percent of shows watched on smartphones and 54 percent on tablets were accessed through online video-subscription services, while broadcast and cable websites and apps only accounted for 26 percent of TV viewed on mobile devices. Continue reading Netflix and Hulu Plus Most Popular with Mobile TV Viewers

TV networks are producing second screen content related to their original programming in an effort to attract viewers who are increasingly turning to their smartphones, tablets and laptops. The content — which typically includes videos, photos, games and trivia — is intended for viewers who multitask with their mobile devices. According to Nielsen, more than 40 percent of American consumers use their phones or tablets each day as they watch TV. Continue reading Networks Develop New Strategies for Second Screen Content

In a new twist to cord cutting, the trend in which consumers cancel their cable subscriptions in favor of Internet video, surveys indicate that hundreds of thousands of Americans canceled their home Internet service last year. As consumers leverage the growth of free Wi-Fi hot spots and fast new wireless networks via their smartphones and tablets, some are cutting their home Internet cord more so than their pay TV cord. Continue reading Cord Cutters Canceling Internet Service More Than Pay TV

Within 24 hours of Sunday’s revival of “Arrested Development,” episodes had reportedly been downloaded more than 100,000 times by file sharers looking to watch season 4 without paying. Copies were made available on various torrent sites shortly after Netflix released all 15 episodes. While the numbers do not compare to downloads of popular shows such as HBO’s “Game of Thrones” and AMC’s “Mad Men,” they still represent a potential issue for Netflix. Continue reading File Sharers Download New Episodes of Arrested Development

According to a federal appeals court ruling, cable provider Comcast is under no legal obligation to offer the independently-owned Tennis Channel as widely as its own sports networks, which could be disappointing news for smaller cable channels in search of viewers. The three-judge panel of the U.S. Court of Appeals for the District of Columbia stated the Tennis Channel failed to prove that Comcast did not have business reasons for pushing the channel to a lesser tier. Continue reading Court Rules Comcast Does Not Have to Carry Tennis Channel

Fox, NBC, ABC and Allbritton Communications have filed a lawsuit in U.S. District Court in Washington against Aereokiller, to block the streaming startup from expanding its service to the nation’s capital. Founded by FilmOn’s Alki David, Aereokiller gets its name from Barry Diller-backed Aereo. Last week we reported that David agreed to change his company name in order to settle a trademark infringement lawsuit filed by Aereo. Continue reading Broadcast Networks Hope to Stop Aereokiller DC Expansion

During NewBay Media’s “TV in a Multiplatform World” event last week in New York, industry execs participated in a panel called “Tablet Tune-Ins: Syncing Up with the Second Screen” that was moderated by Jeff Baumgartner, technology editor for Multichannel News. The panel discussed some compelling points regarding today’s second screen experience, the status of user engagement and the emerging role of HTML 5 technology. Continue reading Will HTML 5 Help Streamline the Second Screen Experience?

Last week we reported that pay TV operators Time Warner Cable and DirecTV had joined the group of potential Hulu suitors. Over the weekend, it was reported that Yahoo has bid $600-$800 million for the premium video site. The range is based on a number of circumstances including the length of content licensing rights and the amount of control programming companies have over their media. The bid comes amidst plans by Yahoo for other possible acquisitions. Continue reading Yahoo Latest to Pursue Hulu with $600-$800 Million Bid

Viacom announced the results of a new study last week that examines the relationship between television and related social media habits. The study surveyed 5,000 viewers, ages 13-49 (in the U.S., U.K. Brazil, Germany and Russia) who weekly use at least two or more social media platforms. “When Networks Network: TV Gets Social” uncovered three key areas that lead viewers to engage in TV-related social media: Functional, Communal and Playful. Continue reading Social TV: Viacom Releases Results of Multi-Country Study