With research showing TVs are the biggest growth platform for YouTube Shorts, the streamer is rolling out its purpose-built player for HDTVs worldwide, starting this month. The YouTube Shorts on TV player will work with recent-model smart TVs, game consoles and streaming devices such as Roku and Google’s Chromecast. Users will now see a “Shorts shelf” on the homepage of their YouTube TV app, or the Shorts can be launched directly from a creator’s channel. YouTube Shorts are seen on about 1.5 billion mobile devices monthly, and this move is designed to increase views. Continue reading New YouTube Shorts Feature Is Optimized for HDTV Screens

YouTube has reimagined the remote control with a new feature that not only controls basic TV functions using an app, but lets users integrate more deeply with YouTube content — sharing videos, browsing and leaving comments, using Super Chat and Super Stickers and signing-up for channel memberships. YouTube on TV head of design Brynn Evans says the feature is the result of “hundreds of hours” researching user experiences with YouTube on televisions. Traditional remotes make it difficult to navigate on most TV sets, which typically don’t have web browsers built in, Evans says. Continue reading YouTube Helps Integrate TVs and Smartphones with New App