Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Continue reading Instagram Tool Lets Users Make In-App Fashion Purchases

China’s most popular messaging app WeChat is drawing in luxury fashion brands. France’s Longchamp and U.K.’s Burberry are selling clothes and purses there, and LVMH brands Givenchy and Dior are conducting flash sales on the app. By hosting upscale retail, WeChat owner Tencent Holdings has put itself in competition with Alibaba Group Holding, China’s dominant e-commerce company, as well as search engine Baidu. All three titans are testing the waters outside their traditional businesses. Continue reading WeChat Adds Luxury Brands, Competes With Alibaba, Baidu

On the 15th anniversary of the first Apple retail store, the company unveiled a new design for its 477 physical outlets. In the face of a slump in sales, the redesigned stores are one more way to bring in customers, existing and new, to buy products and bask in the Apple lifestyle. The first to open is in San Francisco’s Union Square. The two-story building features 42-foot-tall glass doors that expose the interior to the street, special displays on photography, music and more room to wander and play with Apple products. Continue reading Apple Redesigns Retail Stores, Opens San Francisco Flagship

Apple is launching Apple News, a news reading app with content from leading media companies that gives publishers another venue for ads. The launch comes at the same time that Apple approved ad-blocking apps such as the just-released 99 cent Blockr, a concern among publishers looking for more savvy ways to take advantage of the burgeoning number of digital platforms. Among the companies committed to publishing on Apple News is GQ (sponsored by Burberry) and recipe site Epicurious (sponsored by Campbell’s Soup and Reynolds). Continue reading Media Publishers and Their Sponsors Gravitate to Apple News

Twitter has announced its trial run of a “Buy” button on tweets, which enables users to make purchases directly from their Twitter feeds. So far, Twitter has announced that it will test this new feature with a variety of retailers, nonprofits, and musicians, but movie purchases may not be far behind. Fandango, for example, has already launched a “Twitter Card” feature, which redirects users to the Fandango site so they can buy movie tickets. The “Buy” button is currently being tested by a select number of Twitter users. Continue reading Make Purchases from Your Twitter Feed with New Buy Button

Apple announced yesterday that it has agreed to purchase Beats Electronics for $3 billion, in a deal that is expected to help the tech giant better compete with subscription-based music services. As anticipated based on earlier reports, Apple will offer the Beats streaming music service, built on curated playlists, and its premium headphones under a separate Beats brand, while the iTunes music store and streaming radio platform will be offered alongside the Beats music service. The Beats deal marks the largest acquisition in Apple’s history. Continue reading Apple to Buy Beats for $3 Billion: Largest Deal in its History