Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

ScreenHits, an online marketplace for international buyers of film and television content, plans to launch a free service for consumers that will feature TV pilots that have not been picked up. The approach aims to introduce a new source of revenue for producers and studios. The Pilot Showcase service is scheduled to go live with 50 pilots on July 1. The pilots will be made available with advertising, and viewers can pre-order any shows that get greenlit as full series.   Continue reading ScreenHits to Launch Free Website for Showcasing TV Pilots

Cyber Monday, one of the busiest online commerce days of the year, is now extending to the rest of the holiday season. Consumers are no longer waiting until the Monday after Thanksgiving to surf the Web for deals. Rather, utilizing their tablets and smartphones, consumers are shopping online for a longer stretch. This is forcing companies like Amazon and eBay to compete with retailers to attract online buyers both before and after Cyber Monday. Continue reading Holiday Shopping Takes a Mobile Turn, Companies Respond