Bloomberg is launching “TicToc by Bloomberg,” the first-ever 24/7 television news stream on Twitter. Rather than financial reporting, “TicToc by Bloomberg” will feature a round-up of news at the top of every hour; the rest of the feed will be a mix of breaking news reported by its staff around the world and video, images and text from Twitter users that have been curated and vetted. About 50 news staffers in New York, London and Hong Kong will lead in producing content, adding to Bloomberg’s global editorial staff. Continue reading Bloomberg to Launch its ‘TicToc’ 24/7 News Service on Twitter

Twitter will begin to post how many views each video receives, a policy already enacted by Facebook, Instagram and YouTube. View counts will include videos that brands post organically and also run as ads, but not pre-roll ads. In 2014, when Facebook began publicly displaying view counts, brands and publishers saw that their videos had millions of views and thus increased the number of videos and video ads they ran. Twitter hopes for a similar response if their view counts are comparable. Continue reading Twitter Displays View Counts to Encourage More Video Posts

NBCUniversal and Snap plan to open a production studio to create original content for mobile devices. Mark and Jay Duplass, who formed creative agency Donut to produce programming for new platforms, will be the first creators for the studio. NBC News already produces “Stay Tuned,” a twice-daily newscast distributed on Snapchat, which drew 29 million unique viewers in its first month. Former NBC Entertainment executive Lauren Anderson will head the new NBCUniversal-Snap studio, to be based in Santa Monica. Continue reading NBCUniversal, Snap to Open New Studio for Mobile Content

Advertisers will be able to improve their marketing campaigns with two new tools for measuring Facebook and TV metrics both separately and together. The new Facebook Cross-Platform Brand Lift, which will debut in 2018, and the Nielsen Total Brand Effect with Lift, already available in the U.S. and U.K., are particularly aimed at marketers moving from digital to cross-media advertising. The platform also allows Facebook to compete with Google’s Brand Lift for TV, which debuted a number of years ago. Continue reading Facebook Debuts Cross-Platform Metrics Tools for Marketers

NBCUniversal reports that its first NBC News daily show for Snapchat already has more than 29 million unique viewers after one month on air. “Stay Tuned,” which broadcasts twice daily, launched July 18. While the figure tops viewership for some of NBC News’ top-rated television offerings, a direct comparison is not necessarily realistic since a Snapchat view starts as soon as a video is opened — and content created for mobile users is distilled into smaller need-to-know bits as compared to traditional TV news. However, the early success marks a major first step for NBC on the social platform. Continue reading NBC News’ Daily Show Tops 29 Million Viewers on Snapchat

Facebook is meeting with Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners as part of its effort to debut original programs by the end of summer, say sources. The social media titan also said it will commit to hefty production budgets — up to $3 million per episode — similar to those of high-end cable shows, as well as more moderately priced shows costing mid-to-high six figures per episode. Facebook’s plan is to own as much of the content as possible. Continue reading Facebook Plans to Introduce Original Programs This Summer

Facebook is in production on new video series, with an eye on the $70 billion TV advertising market. First up from the social media company are reality competition series “Last State Standing” and a second season of comedy “Loosely Exactly Nicole,” which first appeared on MTV. Facebook hopes that if it adds original programming to the site, it will encourage cable networks and ad-supported, youth-oriented online services to upload their own premium video content. Facebook executives have compared its efforts to priming the pump. Continue reading Facebook Introduces Video Series, Targeting TV Ad Market

Twitter has announced its latest live streaming partnership. Marking the first time the company has teamed up with the BBC for streaming video, the deal will focus on the BBC’s U.K. election coverage. “The deal specifically involves five BBC election specials, including debates and election night results, among others,” reports TechCrunch. “The video coverage will be available in the Twitter application on both mobile and web, and will include live tweets that reference related hashtags.” Twitter previously “partnered with Bloomberg to live stream the [U.S.] presidential debates ahead of the November 2016 election.” Twitter already has live streaming deals with BuzzFeed, Live Nation, Viacom, sports leagues and others. Continue reading Twitter and BBC Team to Live-Stream U.K. Election Specials

Twitter updated its Apple TV app this week, adding support for Periscope’s Global Map and the option of viewing live 360-degree videos. Apple TV owners can now “use the Siri remote to move around the video to view its content from different angles,” reports TechCrunch. Twitter’s TV applications are also available on Fire TV, Roku and Xbox One, with the intent of featuring Twitter’s live video shows, “including those from the WNBA, BuzzFeed, Viacom, Live Nation, and others.” In addition to Twitter’s new premium video, user-generated content is regularly streamed through tweets and the Periscope app. Continue reading Twitter Debuts First Apple TV App to Support Live 360 Video

Facebook has inked deals with millennial-focused news and entertainment publishers ATTN, BuzzFeed, Group Nine Media, Vox Media and others to produce original programming for its upcoming video service. The social network will pay up to $250,000 per episode for long-form scripted shows, which it will then own, and up to $35,000 for shorter videos, for which creators will receive 55 percent of ad revenue (both formats will carry advertising). The video initiative is expected to position the platform in competition with YouTube Red, Snapchat’s Discover, and even traditional TV networks. Continue reading Facebook Inks Deals with BuzzFeed, Vox for Video Content

A major phishing attack mimicking cloud-based Google Docs software spread across news organizations and other companies yesterday. Gmail users have been reporting massive numbers of fraudulent emails that masquerade as a message from Google Docs. The emails appear as an invitation to join a Google Doc and often claim to be sent by an individual in the user’s address book. However, clicking on the embedded link directs recipients to grant access to a Google Docs app that is actually a program that sends spam to addresses in the recipient’s email. Continue reading Google Docs Users Targeted in Widespread Phishing Attack

As part of its plan to stream video 24/7 in its apps and on the desktop, Twitter inked deals with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation to produce or provide live-streaming content. The company has already produced more than 800 hours in Q1 2017. It did lose one video outlet: NFL Thursday Night Football games, which Twitter streamed last season but lost to Amazon this season. Among the new content, BuzzFeed will produce a news/current events program, to be streamed live on Twitter every morning. Continue reading Twitter Creates More Partnerships in Push for Live Streaming

Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Continue reading Google Blocks Burger King Ad From Activating Google Home

Jeffrey Katzenberg, who left DreamWorks Animation last summer, is launching WndrCo, a new media and tech venture that has already raised nearly $600 million. During a Q&A in New York with Hearst Magazines president David Carey, Katzenberg said he is interested in the next wave of television, which he sees as a mobile experience. He cited the roughly $200,000 per minute that Netflix spends on content and the less than $100 a minute needed to produce most YouTube content, suggesting there’s an opportunity that falls between the two approaches. “He said a few companies have been successful at producing mobile-oriented original video for a few thousand dollars per minute — citing Vice Media, BuzzFeed and AwesomenessTV,” reports Variety. Continue reading Katzenberg Envisions Next Wave of Entertainment for Mobile

BuzzFeed has introduced a new feature that is intended to help readers understand ideas that differ from the views held in their network of friends. The “Outside Your Bubble” feature will appear at the bottom of BuzzFeed News articles and a staff member will curate content for the feature from social media platforms and other sources. Because of the algorithms behind social media and search results, many people are living in “filter bubbles,” where they are only exposed to ideas that are similar to their own. Continue reading BuzzFeed News Tries to Expose Readers to Outside Viewpoints