A debate was sparked recently when a photographer sued BuzzFeed over the use of unlicensed images and BuzzFeed’s claims of fair use. A problematic issue is that in many instances, there are no actual human artists, writers, or editors creating what is seen online. When a search, automated process, or algorithm collects images, it falls under a copyright loophole. But fair use tools can be made in order to allow free content or maintain exclusivity. Continue reading Algorithms: New Content Creators are Redefining Fair Use

Hulu is focusing on its own original programming with “The Awesomes,” the video service’s first animated series and first original show this year. This marks a change of direction for the company, which was until recently entertaining bids for acquisition. Its emphasis on original programming reflects its new intention to compete with services such as Netflix and Amazon. Hulu will also join with sponsors to make new, brand integrated shows in order to generate advertising revenue. Continue reading Hulu Changes Focus To Original Series with ‘The Awesomes’

In its effort to become a news destination for young adults, BuzzFeed announced it will debut “CNN BuzzFeed” today, a new YouTube channel based on CNN reporting. It plans to feature current and archival content (about three videos a week to start), designed for sharing via social media platforms. BuzzFeed already has several YouTube channels, but the CNN partnership marks its most comprehensive with a traditional media company. Continue reading CNN BuzzFeed to Launch Today: Targets 18-34 Demographic

Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile

Among those who do not subscribe to cable, or may not own own television sets or have their own accounts for the variety of streaming services available online, sharing password information for sites like HBO Go, Netflix, Hulu and others is increasingly common. Although data on this trend has yet to be quantified by the likes of Nielsen or comScore — conversations, articles, posts and social media chatter seem to all indicate it is on the rise. Continue reading Are Streaming Sites Missing a Social Viewing Opportunity?

Clay Christensen, the Harvard Business School professor who has helped shape the thinking around technological disruption, has been analyzing the media industry of late — a market he believes is undergoing a fundamental disruption. During a recent panel discussion at the Nieman Foundation, he warned that many existing media entities are still thinking of their business in the wrong way and are not changing quickly enough. Continue reading Clay Christensen Talks of Fundamental Disruption in Media