TikTok has rolled out a Security Checkup tool designed to help users secure their accounts. Security settings can now be reviewed and updated from a single screen, similar to security dashboards used by Google and Instagram. A step-by-step guide to the new feature encourages users to make their accounts safer by enabling more security features. The social media platform owned by China-based ByteDance is in the final days of a 75-day extension allowing it to continue U.S. operations after Congress deemed it a national security threat and enacted legislation requiring it to be sold or banned by January 15. Continue reading TikTok Adds Security Checkup to Help Users Secure Accounts

Barely two weeks after the launch of its OmniHuman-1 AI model, ByteDance has released Goku, a new artificial intelligence designed to create photorealistic video featuring humanoid actors. Goku uses text prompts to create among other things, realistic product videos without the need for human actors. This last is a boon for ByteDance social media unit TikTok. Goku is open source, trained on a large dataset of roughly 36 million video-text pairs and 160 million image-text pairs. Goku’s debut is received as more bad news for OpenAI in the form of added competition, but a positive step for global enterprise. Continue reading ByteDance’s Goku Video Model Is Latest in Chinese AI Streak

Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

ByteDance has developed a generative model that can use a single photo to generate photorealistic video of humans in motion. Called OmniHuman-1, the multimodal system supports various visual and audio styles and can generate people doing things like singing, dancing, speaking and moving in a natural fashion. ByteDance says its new technology clears hurdles that hinder existing human-generators — obstacles like short play times and over-reliance on high-quality training data. The diffusion transformer-based OmniHuman addressed those challenges by mixing motion-related conditions into the training phase, a solution ByteDance researchers claim is new. Continue reading ByteDance’s AI Model Can Generate Video from Single Image

Social platforms Bluesky and X are rolling out new features timed to take advantage over confusion as to the fate of TikTok. Positioning their video feeds with dedicated tabs and optimization for vertical display are among the updates. Meanwhile, Instagram has debuted an editing feature that rivals CapCut, the popular program owned by TikTok parent ByteDance. Bluesky’s newly customizable video feeds let users swipe up or down and also allow curation using hashtags like #BookSky, a challenge to BookTok. A timeline of trending videos prominently placed under its search tab is another Bluesky addition. Continue reading Amidst TikTok Uncertainty, X and Bluesky Add New Features

Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

Last week, a federal appeals court upheld a law that would force the sale of popular social platform TikTok in order for it to remain operational in the United States. Beijing-based parent company ByteDance is vowing to fight on with a petition for a hearing by the U.S. Supreme Court. The law, passed in April, invokes existing federal code that prohibits access to sensitive material by adversarial foreign nations of which China (along with Russia, Iran and North Korea) is one. Barring further court action, ByteDance will have to sell TikTok by January 19 or face bans at app stores. Continue reading TikTok Aims to Resist Divestment, Remain Operational in U.S.

Ernie, the foundation model for Baidu’s generative AI, has been updated with iRAG technology to mitigate visual hallucinations and a no-code tool called Miaoda that creates apps using natural language. The company behind China’s largest search engine says Ernie now handles 1.5 billion daily user queries, up from 50 million circa its March 2023 launch (a 30x increase). Baidu also debuted Ernie-powered smart glasses from its Xiaodu Technology hardware unit. The Xiaodu AI Glasses features built-in voice activation and cameras for taking photos and video. The news was shared at this week’s Baidu World 2024 in Shanghai. Continue reading Baidu’s Ernie AI Gets Improved Text-to-Image and App Builder

In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

The government of Canada has ordered social video app TikTok to shut down its business operations in the country, following a national security review under the Investment Canada Act. and potential risks posed by TikTok and parent ByteDance. “The government is not blocking Canadians’ access to the TikTok application or their ability to create content,” explains François-Philippe Champagne, minister of innovation, science and industry. “The decision to use a social media application or platform is a personal choice.” Canada previously banned the TikTok app from official government devices, while the U.S. passed a law that could also ban the app. Continue reading Canada Orders TikTok to Shut Down Its Business Operations

Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Continue reading TikTok Intros AI-Driven Ad Campaign Automation with Smart+

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

Backed by Alibaba and Tencent, Chinese startup MiniMax has launched a new text-to-video model called Hailuo AI that is quickly gaining traction on social media based on its impressive capabilities, with comments ranging from “fantastical” to “hyper-realistic.” The free, web-based tool has already triggered videos that have gone viral, despite the current limitation of only 6-second clips. However, an image-to-video model is reportedly coming soon, in addition to a version 2 that promises longer video duration and improved motion. Unlike the Jimeng AI text-to-video model that was issued by ByteDance last month, the MiniMax technology is available outside of China. Continue reading Hailuo AI: China’s MiniMax Releases Free Text-to-Video App

YouTube is introducing AI detection tools designed to allow people to learn when their face and/or voice are copied and used in third-party videos. As part of the effort, YouTube’s existing Content ID program that protects copyrighted music will expand to include more broad-based voice simulation detection technology. The new tools aim to protect “people from a variety of industries — from creators and actors to musicians and athletes,” according to the company. The Google-owned platform is also coming up with a way to address unauthorized use of its content for training AI models. Continue reading YouTube Adding Tools to Protect Against Unauthorized AI Use

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.