Third quarter reports indicate a greater reduction in the number of pay TV customers as compared to the previous year. The decline in pay TV customers suggest that a growing number of consumers are taking to “cord cutting” when it comes to media consumption. With a number of viable streaming services such as Netflix, Hulu and Amazon currently available, customers are choosing to abandon traditional pay TV to avoid paying the steep cost of cable and satellite packages. Continue reading Report: TV Viewers Continue to Drop Cable and Satellite Subs

The number of cable channel subscribers has decreased over the past four years, but it is not necessarily a result of viewers completely “cutting the cord.” Rather, many viewers are now “cord shaving,” or opting for smaller, cheaper cable bundles. These bundles do not include popular channels like CNN, ESPN or TNT. Those channels, and the others in the top 40 most distributed channels have lost more than 3 percent of their distribution, 3.2 million subscribers, in the past four years. Continue reading Cord-Shaving Becoming New Concern for the Pay TV Industry