In the wake of its newly redesigned Fox Now app, Fox has updated its Fox.com website to include content from networks such as Fox, FX and National Geographic. “The new website and app include live streaming, giving viewers the option to dive right into watching the live show or start from the beginning,” explains The Hollywood Reporter. “There is also a library of 500 hours’ worth of programming, including new and returning shows that will be available online as soon as they begin airing on television.” The Fox Now app is available for Android, Apple TV, iOS, Roku and others. Continue reading Fox Revamps its TV Everywhere Offerings With Updated Site

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

In the wake of the Supreme Court’s ruling that Aereo’s online TV streaming service violated copyright law, company lawyers have filed a letter with a New York district court claiming that Aereo now views itself as a cable provider. If Aereo can obtain a license, it contends that it is entitled to the same protections as other providers paying royalty fees. This is a dramatic shift in strategy for the company that previously said it would shutter if the Supreme Court did not rule in its favor. Continue reading Aereo Shifts Gears, Tells Court it is Now a Cable Provider