AMC Networks is the latest Hollywood company to adopt digital watermarking to protect its shows — chief among them “The Walking Dead” — from digital piracy, especially before the episodes air on TV. AMC has said it plans to use Civolution’s NexGuard to embed watermarks on a list of its original shows, also including “Better Call Saul” and “Humans.” The watermarking would take place at its New York production/distribution facilities, where the technology will be implemented as software plug-ins for its transcoders. Continue reading AMC Employs Digital Watermarking to Pinpoint and Halt Piracy

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

Three years after its founding, Layer3 TV, a new player in the pay TV space, rolled out a beta test in two Texas markets. Launched by Broadbus Technologies founder Jeff Binder, and former Comcast/AT&T CTO Dave Fellows, the company’s new Umio service is based on a “state-of-the-art” set-top box with an integrated cable modem for Internet and TV services. The content bundle, however, appears to be fairly traditional, including local broadcasters and most cable networks, although Umio also offers some add-on channels. Continue reading Layer3 TV Launches Texas Beta of Its Umio Pay TV Service

The number of scripted television shows is growing with a total of 409 different shows this year available on broadcast, cable and online services. By comparison, there were 376 scripted shows in 2014. This was the third consecutive year that scripted TV has grown across all three platforms, according to FX Networks’ research department. Basic cable had the biggest gain, with 174 percent more scripted shows since 2009. Some executives debate whether scripted TV has grown too much.

Continue reading There Was a Record Number of Scripted TV Series in 2015

Having inked a multi-year licensing agreement, Alibaba and The Walt Disney Company will begin pre-sales of DisneyLife, an OTT system aimed to increase sales of movie-related toys and trips to Disneyland. The system’s device will be sold on Alibaba’s online shopping site Tmall starting December 28. Priced at $125, the Mickey Mouse-shaped device comes with a free one-year subscription and lets customers connect to Disney and Pixar movies, cartoon series, e-books, music and games, as well as plan a trip to the Shanghai and Hong Kong Disneyland theme parks.

Continue reading Disney Partners with Alibaba to Bring OTT Service to China

Amazon just began offering some enticing add-ons for its Prime members: on-demand programming from Showtime, Starz and other channels, for as much as $8.99 a month. The goal is to lure more consumers to become Prime members, a $99 a year program that offers unlimited two-day shipping among other benefits, since Prime members spend more money on the site than non-Prime members. The add-on channels can be accessed via Amazon’s apps on mobile devices, streaming boxes and connected TVs. Continue reading Showtime, Starz Now On Tap For Amazon Prime Members

Although Amazon won’t comment, those in the know say that the company will soon open up Prime Instant Video to other on-demand networks. With this move, Prime customers will be able to add other online subscriptions to their accounts, and Amazon will be able to aggregate its own network bundles. Amazon has also signed a deal with JetBlue to feature its streaming video and music services on the airline’s satellite Internet system, and Apple TV users will soon have access to a Prime Instant Video iOS app. Continue reading Prime Instant Video Heads to New Networks, JetBlue, Apple TV

FilmOn just lost its latest court case, with U.S. District Judge Rosemary Collyer’s ruling that the company is not a cable system, denying it the statutory license cable companies receive. Collyer’s ruling comes as good news to the coalition of TV and movie companies — including ABC, CBS, NBC, Fox and Telemundo — that sued FilmOn in 2013. The new ruling goes against the July ruling from a Los Angeles Federal judge that went in favor of FilmOn, and also revives many of the same questions behind the Aereo ruling. Continue reading Ruling Against FilmOn Shows Aereo Issues Are Not Resolved

Traditional TV networks are pulling out all stops to succeed with their non-traditional streaming platforms. CBS is launching a new “Star Trek” series in 2017, which will air exclusively on its CBS All Access app; HBO inked a deal with former “Daily Show” host Jon Stewart to create new content for HBO Now; and NBCUniversal is cranking out original series and specials for its Seeso comedy channel, due to launch in January. Meanwhile, Vice Media plans a 24/7-cable channel with A+E Networks. Continue reading Programming Free-for-All Favors Consumer Power of Choice

Pluto TV chief executive Tom Ryan sees the company as a “remix” of traditional linear TV, a place where viewers don’t have to pick what they want to watch. The company just announced new content deals with NBC News, Reuters, Paramount, 120 Sports, CNET, Legendary Digital, and Corus Entertainment, but the majority of its content is YouTube or Vimeo videos that have been repackaged to resemble linear channels. New executive chair Ken Parks says the service plans to be an aggregator for digital subscription services. Continue reading Pluto TV Aggregates Digital Channels to Remix Traditional TV

In an October IPO filing, Vizio described its ability to provide “highly specific viewing behavior data on a massive scale with great accuracy.” This refers to Vizio’s Smart TVs ability to track the user’s viewing habits and share that information with advertisers, who use it to connect with that user’s devices. Vizio dubs this “Smart Interactivity” and it is turned on by default for the more than 10 million Smart TVs the company has sold. Users who do not want to be tracked in this fashion must opt-out. Continue reading Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

As OTT becomes an increasingly compelling delivery platform, engineers born and bred on over-the-air, cable and satellite technologies are closely examining various schemes for deployment. On SMPTE 2015’s second day, sessions focused on that topic, featuring panelists from Prime Focus Technologies, Comcast and USC Viterbi School of Engineering. The big take-away was that going over-the-top might take some planning but it’s a worthwhile route to take, to engage viewers and provide more data for advertisers. Continue reading SMPTE 2015: Hollywood Engineers Examine OTT Deployment

Yahoo plans to live-stream Sunday’s game between the Jacksonville Jaguars and Buffalo Bills. The matchup, being played at London’s Wembley Stadium and produced by CBS, will be streamed globally for free via Yahoo’s platforms including Screen and Tumblr. Streaming the game could be a possible first step for Yahoo and the NFL in developing online offerings alongside broadcast and cable TV deals. The NFL has been pushing for new revenue opportunities and has considered partnerships with Silicon Valley in the past. Continue reading Live-Streaming NFL Game Could Be Big First Step for Yahoo

A group of industry experts gathered to determine what platform(s) would be the ultimate TV winner. OTT, over-the-air broadcast, cross-platform, multiscreen experience, set-top boxes, mobile devices and consoles were all fair game for conversation. Among the more interesting pronouncements were that set-top boxes are on their way out (although it may take some time), that the proliferation of apps begs for aggregation, and that the lowly antenna is regarded as a miracle device by millennials. Continue reading Digital Hollywood: Platforms Battle to Dominate TV Viewership