Numbers Are In: Survey Says Netflix Leads to Cord-Cutting

According to a survey conducted by financial services firm Cowen & Co., about 23 percent of Netflix subscribers say they have canceled their premium TV service after opting to pay for broadband access to stream TV over the Internet — signifying a direct tie to cord-cutting. Among the 1,200 respondents, 46 percent said they have access to Netflix, while 28 percent are paying for the SVOD service. Continue reading Numbers Are In: Survey Says Netflix Leads to Cord-Cutting

Is Decline of Broadcast TV to Blame for High Cable Bills?

Traditional television viewing continues its decline, according to new charts published by Morgan Stanley analyst Benjamin Swinburne and his team. The charts show the “long, slow decline of old-fashioned broadcast and cable TV, and the number of ad dollars chasing the dinosaur medium,” writes Business Insider. According to the numbers, there has been a 50 percent decline in broadcast TV audience ratings since 2002. Continue reading Is Decline of Broadcast TV to Blame for High Cable Bills?

Online Video Strategies: Does YouTube Really Need Hollywood?

  • Analyst Anthony DiClemente of investment firm Barclays Capital estimates YouTube’s revenues at $1.6 billion, which suggests the “site’s revenue has now synced up with the price Google paid for it five years ago,” reports AllThingsD.
  • Analysts debate the global percentage of Web video revenues YouTube has captured, but seem to agree that it “is finally a big business that makes serious money.”
  • Is the Hollywood channels strategy the next big step for YouTube to take on the traditional TV and cable networks?
  • “The big idea behind that one, after all, is to create stuff that advertisers will be happy to pay a premium for,” suggest the article. “But if YouTube is already generating $1.6 billion a year for non-premium stuff, why bother?”
  • AllThingsD suggests that the new “channel strategy is a big focus for YouTube, but it doesn’t mean the site is abandoning what’s already working.”