AMC Networks has begun rolling out an ad-supported version of its flagship AMC+ streaming service. Initial availability will be on AMC’s own direct-to-consumer platform and apps, with third-party platforms and channel providers added in the coming weeks. Priced at $4.99 per month, the ad-supported tier includes less than five-minutes per hour of sponsored messages and the same content that comes with the $8.99 per month ad-free plan (or $83.88 annually). Chief Commercial Officer Kim Kelleher says the new product offering is “bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported.” Continue reading AMC Offers a New Commercial Tier for Its Streaming Service

Linear TV viewership fell below 50 percent for the first time in July, according to Nielsen’s The Gauge, which tracks total broadcast, cable and streaming consumption via television. Among total TV viewership, broadcast and cable accrued record low shares of 20 percent and 29.6 percent, respectively, representing a linear television total of 49.6 percent. Combined, it still topped TV set streaming viewership, at 38.7 percent, a 2.9 percent increase from June and that month’s streaming record-high share. YouTube (not including YouTube TV) was again the top streamer with a 9.2 percent TV share, up 5.6 percent versus June. Continue reading Linear TV Viewership Dips Below 50 Percent for the First Time

The National Football League is raising the price of its streaming service, NFL+, now in year two, as live streams of the NFL Network and NFL RedZone cable channels are becoming part of the package. Cost of the premium plan will be $14.99 a month (or $99.99 per year), up 50 percent from $9.99, with the bundled NFL Network and its exclusive regular-season games, and fan-favorite RedZone, which carries live action from all Sunday afternoon games. A subscription to NFL+ with only the NFL Network added will increase 40 percent to $6.99 per month (or $49.99 per year), from $4.99. The changes will coincide with the start of the new season on September 10. Continue reading NFL+ Boosts Prices as It Bundles with NFL Network, RedZone

Streaming accounted for 37.7 percent of overall U.S. TV usage in June, a record share for the digital format. Cable TV accounted for 30.6 percent and broadcast 20.8 percent, according to Nielsen’s monthly snapshot The Gauge. TV viewing was up 2.2 percent in June, the first monthly increase since January. The uptick was principally attributed to young viewers and the summer break. Notably, TV consumption among the 2-11 and 12-17 age groups was up 16.3 percent and 24.1 percent, respectively, compared with May. Alternative viewing options — including streaming and video gaming — accounted for 90 percent among those groups. Continue reading Nielsen: June Marks a New All-Time Record for TV Streaming

Charter Communications is debuting a “sports lite” cable tier designed to curb cord-cutting by offering customers the opportunity to save money by opting out of regional sports networks. The new package will begin rolling out in Q3, on a market-by-market basis beginning with Charter’s Spectrum-branded cable service. Spectrum Select Plus will include a full slate of sports, including regional networks, while the reduced-rate Spectrum Select Signature will feature limited sports. Charter owns two regional sports networks at a time when those specialty channels have felt the impact of subscribers leaving cable for streaming. Continue reading Charter Regional Sports Strategy Aims to Lower Cable Costs

The Federal Communications Commission proposed a rule that would require cable TV and multichannel satellite services to disclose full pricing for programming plans in consumer promotional materials and invoicing, a plan President Biden quickly endorsed. The intent is to clearly convey “all-in” costs as a prominent single line, avoiding taxes and surcharges excluded from sales pitches and sometimes difficult to decipher on bills. “Too often, these companies hide additional junk fees on customer bills disguised as ‘broadcast TV’ or ‘regional sports’ fees that in reality pay for no additional services,” Biden said. Continue reading Biden Supports FCC Plan for Multichannel Price Disclosures

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

During a conference call with investors, AMC Networks explained the company’s plans for attracting new subscribers to its streaming services, including a new ad-supported version of AMC+, slated to launch later this year, and continuing to extend carriage deals of its FAST channels. AMC Networks — which operates AMC+, ALLBLK, Acorn TV, HIDIVE, Sundance Now and Shudder — experienced a drop in direct-to-consumer numbers during the quarter that ended March 31. Its overall 11.5 million subscriber count decreased about 300,000 since the end of 2022 (subscriber data was not revealed for each individual service). Continue reading AMC Networks Maps Out Its Future Ad-Supported Strategies

YouTube is embarking on tests of a new FAST channel hub. The move is the latest by the Alphabet-owned platform to expand its ambitions to become a full-service video provider. YouTube is reported by The Wall Street Journal to be in talks with entertainment firms about featuring films and TV series in a configuration not unlike that typically offered by cable (i.e., packaged) and is testing the approach with a limited number of media companies in anticipation of a potential full-on launch later this year. Deployment of a free, ad-supported TV hub would put YouTube on a path to become a go-to destination for general video in competition with entities such as Roku, Pluto TV and Tubi TV. Continue reading YouTube Tests Waters with Hub of FAST Streaming Channels

The National Association of Broadcasters has renewed its call to have the Federal Communications Commission re-classify over-the-top video providers as multichannel video programming distributors (MVPDs), with the same fees and obligations levied at broadcast and cable networks. The FCC has been chewing over what to do about OTT and OVD (online video distributors) since 2014, when it “tentatively concluded” that an MVPD must control both the the transmission path and content to fall under FCC purview. Thus streamers have avoided rules and payments in the interest of promoting competition as former market leaders have fallen behind. Continue reading NAB Calls for FCC to Revisit Streaming Video Platform Rules

Comcast and Charter Communications have christened their streaming joint venture Xumo, taking the name from the FAST platform Comcast acquired in 2020 for a reported $100 million. Built to challenge biggies like Amazon, Apple, Google and Roku, the Xumo joint venture aims to create “an entire entertainment ecosystem” to include hardware as well as content and a platform to help advertisers “reach audiences at scale.” The first Xumo devices are targeting late 2023 delivery, with distribution through Comcast, Charter and Walmart (and other vendors to be announced). Xumo’s FAST service will be rebranded Xumo Play. Continue reading Comcast, Charter Provide Details of Xumo Streaming Venture

The number of households in the U.S. that are subscribing to some sort of multichannel pay-TV package has declined to 66 percent in 2022, from 88 percent in 2012, according to a new study from the Leichtman Research Group. The study defines pay TV as multichannel service delivered via cable, satellite, telco TV or ISP. “Two-thirds of U.S. TV households now get a live pay-TV service, a significant decrease from 79 percent five years ago,” LRG president and principal analyst Bruce Leichtman said, calling the decline “not solely a function of those disconnecting services, but is also related to a slowdown in those entering or reentering the category.” Continue reading Number of Pay-TV Package Subscribers Drops to 66 Percent

Slingbox, the pioneering streaming device from Sling Media, will be permanently taken offline on November 9. The “place-shifting” technology that let people take pay-TV programming with them on mobile devices (and helped foster Internet streaming), is being shelved by parent Dish Network, which announced the shutdown in 2020. Sling Media was founded in 2004 and purchased by Dish parent EchoStar three years later for $380 million. Although the Slingbox was deemed “revolutionary,” it never achieved mass adoption, ultimately getting displaced by content-focused streamers like Netflix and YouTube. But some Sling tech continues to be used by the industry. Continue reading Dish Network Sets Shutdown Date for Sling Media’s Slingbox

The NFL has launched its long-awaited streaming service, NFL+, offering two tiers of live local and prime time regular season and postseason games on mobile devices, and live out-of-market preseason games on any device. Priced at $4.99 per month or $39.99 per year for the basic service, NFL+ also provides live local and national audio for every game and programs from the NFL Films archive. NFL+ Premium offers more live games and commercial-free replays on any device for 9.99 per month or $79.99 per year. Premium will absorb the $99.99 per year NFL Game Pass, launched in 2015, which will no longer be available as a separate subscription in the U.S.  Continue reading NFL Subscription Streaming Service Targets Fans On-the-Go

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform