Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience

Millennials are an age group that keep cable executives up at night. Many do not own actual TVs, do not pay for cable, and rarely pay for Internet content. Generally, this generation grew up on free media content. But Netflix offers its original programming in ways that satisfy this generation’s need to have immediate access to content, regardless of when and how. This contrasts with traditional broadcasters airing shows first on TV, then later online. Continue reading Are Millennials More Drawn to Netflix than Other Services?

Showtime Networks announced yesterday the addition of live East and West Coast feeds of its programming to Showtime Anytime, the network’s TV Everywhere service. Subscribers can now watch the network’s content live on their computer, iPhone, iPad, Kindle Fire and Android phones and tablets. According to the press release, the “announcement marks the first time a premium network has offered live TV viewing on an authentication service.” Continue reading Showtime Adds Live Programming to TV Everywhere Service

Intel is one of many companies currently developing home entertainment technologies that could significantly change how viewers interact with TV. Tech companies are integrating advanced features and controls in TV connected devices, from voice activation, DVR and cloud storage sync. Other companies such as cable providers and manufacturers are also introducing advanced TV technologies as well. However, obstacles will come from content licensing. Continue reading Tech and Pay TV Companies Are Changing How We Watch TV

A new Slingbox software update includes new features, the most important of which is allowing owners to invite Facebook friends to share their video stream. The update to the Watch software applies to the Slingbox 350 and 500 models. It supports both Mac and Windows, and most popular Web browsers. Web-based streaming from a Slingbox only allows one connection at a time. Friends can access the owner’s Slingbox directly from Facebook. Continue reading Slingbox Now Allows Pay TV Sharing with Facebook Friends

During yesterday’s breakfast event unveiling Google’s new Nexus 7 tablet, the company also announced the $35 Chromecast, a small thumbnail device that connects to televisions via HDMI and enables users to send content via Wi-Fi from phones, tablets or PCs to the TV screen. Chromecast comes with three months of free Netflix and offers more functionality than Apple TV’s AirPlay. “On paper at least, it’s the best device Google has ever announced,” suggests Wired. Continue reading Is New Google Chromecast All About the Future of Pay TV?

Machinima is the latest Internet company to attempt to launch an online TV video service. The company is looking to develop and license content, and operate as an over-the-top video subscription service, bypassing traditional pay TV providers. In 2012, Google led a round of investment with $35 million. Machinima is attempting to raise additional funds, and has recently started talks with studios for producing original content. Continue reading Machinima Moves Closer to Becoming Online Pay TV Service

Television networks are creating companion apps for their successful shows, social TV startups are developing chats and check-ins for second screen experiences, and others are pushing for new ideas to redesign today’s programming guide. But the second screen trend has thus far been based on the premise that the TV screen in the living room is the center of most consumers’ entertainment. Some are suggesting that this viewpoint is no longer accurate and, in fact, may not have been true in the past. Continue reading Second Screen Apps: Has TV Become the Second Screen?

Yesterday marked a new milestone in media history when original Netflix programs “House of Cards,” “Arrested Development” and “Hemlock Grove” became the first digital-only television shows to be nominated for Emmy Awards. “House of Cards” earned nine nominations, including one for Outstanding Drama, while “Arrested Development” received three noms, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. Horror series “Hemlock Grove” got two nominations. Continue reading Netflix Makes History: Digital-Only Shows Earn Emmy Noms

Apple has been in discussions with cable companies and television networks for more than a year regarding licensing agreements for a new service that would allow viewers to access live and on-demand television via an Apple set-top box or TV. In recent discussions, the company reportedly told media execs it hopes to offer a premium version that enables viewers to skip ads. According to people briefed on the discussions, Apple would compensate networks for the lost revenue. Continue reading Apple Pitches Ad-Skipping Tech for its Proposed TV Service

On Tuesday, the U.S. Second Circuit Court of Appeals refused TV broadcasters’ petition to appeal an earlier ruling that Internet-streaming startup Aereo is legal in New York City. The appeal came from Fox, CBS and others. Judges were polled and a majority did not want to rehear the case, although Judge Denny Chin called Aereo a “sham” and harmful to the TV industry. Fox Broadcasting is reviewing its options and may appeal to the U.S. Supreme Court. Continue reading Fox Considering an Appeal to Supreme Court in Aereo Battle

Google is reportedly joining the growing number of technology companies looking to launch online versions of pay TV. According to sources familiar with the matter, Google has been talking with media companies about licensing content for a new streaming Internet TV service. We reported earlier that Intel and Sony are working on similar projects. Apple has also been pitching television licensing deals to media firms in recent years. Continue reading Google Approaches Media Companies with Streaming TV Pitch

Netflix’s stock value has increased 178 percent during 2013, one of the best performing companies on the S&P 500 index. In order to maintain its edge, Netflix may need to be more like Amazon than HBO, with more of a focus on spending than a fixation on profit growth. But Netflix’s practice of dropping unpopular content may give competitor Amazon a new opportunity to secure exclusive rights to additional programming and gain ground over Netflix. Continue reading Netflix Spending More On Content While Dropping Content

The three companies that mutually own Hulu announced on Friday that they would not be selling the video site, bringing an end to months of bidding and speculation. Instead, the current owners of Hulu — 21st Century Fox, Disney and NBCUniversal — explained that they plan to invest $750 million to compete against online video services such as Netflix and Amazon. Until Friday’s announcement, DirecTV with its $1 billion offer was considered by many to be the leading bidder. Continue reading Hulu Owners Call Off Sale, Announce New Investment Plans

Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming