This fall, gamers will be able to enjoy more realistic play thanks to the latest Nvidia AI neural rendering techniques in DLSS 3.5 with Ray Reconstruction. Unlike the boost Nvidia provided with DLSS 3’s Frame Generation add-on, DLSS 3.5 boosts ray tracing across the RTX GPU lineup. Nvidia’s new DLSS 3.5 release isn’t only for gamers. Ray Reconstruction is also coming to third-party 3D creator tools like Chaos Vantage and D5 Render as well as the Nvidia Omniverse line of products, providing more accurate previews, among other advantages. Continue reading Gaming Gets Boost with Nvidia DLSS 3.5 AI Neural Rendering

Open-world action role-playing game “Diablo IV” has become the biggest out-of-the-gate seller in Blizzard Entertainment history, generating $666 million in global sales within the first five days of its June 6 launch. The game developer equated the record to box-office movie performance, crediting “Diablo IV” for the company’s “biggest opening week of the year.” The online game, which accommodates single or multi-players, combines a gothic atmosphere with monster-slaying. The heroes of Sanctuary, the world in which “Diablo” is set, have already played more than 276 million hours, or more than 30,000 years. Continue reading Blizzard: ‘Diablo IV’ Generates $666 Million in First Five Days

European Union regulators have approved Microsoft’s proposed $68.7 billion purchase of game company Activision Blizzard. The European Commission accepted Microsoft’s remedies for staving off antitrust concerns in the area of cloud gaming. Microsoft said it would guarantee at least 10 years of access to Activision titles on third party cloud services, which satisfied the 27-nation bloc’s executive body. The EU announced its decision just weeks after UK lawmakers blocked the acquisition, and in the U.S. Microsoft is fending off efforts by the Federal Trade Commission to cancel the deal. Continue reading EU Greenlights Microsoft Offer to Purchase Activision Blizzard

Microsoft has signed agreements giving Nintendo and Nvidia access to Activision Blizzard titles including from the popular “Call of Duty” franchise in a bid to advance its proposed $75 billion purchase of the game firm. The acquisition is opposed by some regulators in the U.S. and Europe on antitrust grounds. Microsoft’s offer to provide valuable IP to platforms that compete with its Xbox aims to quell such concerns. While Nvidia and Nintendo appear to have capitulated as a result of the new contingency, guaranteed for at least 10 years, Sony Interactive Entertainment remains a holdout. Continue reading Microsoft Elevates Activision Deal with ‘Call of Duty’ Promise

Microsoft is reportedly building an Xbox mobile store, challenging Apple and Google. The Redmond company’s pending Activision Blizzard deal is key to successful implementation of its mobile gaming strategy, which was previously hinted at and now comes to light in a filing with the UK Competition and Markets Authority, which requested additional information from Microsoft as part of its analysis of the $68.7 billion deal. In its filings, Microsoft says a “next generation” game store that “operates across a range of devices, including mobile” is significant impetus for the acquisition. Continue reading Microsoft’s New Gaming Strategy Includes Xbox Mobile Store

After purchasing Bungie for $3.6 billion in February, Sony Interactive Entertainment is aiming to grow its live gaming services from one to 12 by the end of 2025. SIE president and CEO Jim Ryan detailed a plan to funnel 49 percent of the company’s PlayStation Studios development budget into live games this year, increasing the number to 55 percent by 2025. Sony wants to move to a model of launching and continually updating online franchises, much like Epic Games has done with “Fortnite” or Bungie with “Destiny.” SIE didn’t specify which titles would be part of its new live game network. Continue reading Sony Uses Bungie to Expand Presence in Live Service Gaming

Activision Blizzard has become the first major North American video game company where workers have voted to form a union, the Game Workers Alliance. The vote, which took place over the last few weeks, passed 19 to 3, affecting 28 quality-assurance employees at the company’s Wisconsin-based Raven Software subsidiary, which works on “Call of Duty” game development. Results were tabulated by the National Labor Relations Board on Monday. Activision has a week to lodge formal objections. The Communications Workers of America says it hopes the development “serves as inspiration for the growing movement of workers organizing at video game studios.” Continue reading Unions a Gaming Hot Button as Activision Blizzard Organizes

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform

Microsoft has begun laying the groundwork to gain regulatory approval for its $68 billion Activision Blizzard bid, assuring D.C. decision-makers the purchase will not improperly advantage its own platforms and services. In an effort at transparency, Microsoft CEO Satya Nadella and president Brad Smith say they’re “sharing where we’re going with members of Congress” and meeting with think tank representatives to compile a best-practices road map to ensure lawmakers and stakeholders the deal presents no threat. Microsoft says it wants Activision’s IP not to dominate existing markets but to help stake its claim in the emerging metaverse. Continue reading Microsoft Takes Its Case for Activision Purchase to Capitol Hill

Microsoft ended Q2 for fiscal year 2022 on a high note, with sales up 20 percent to $51.7 billion, and net income rising 21 percent to $18.8 billion, beating analysts’ predictions. Cloud revenue grew 32 percent year-over-year, hitting $22.1 billion. Revenue in Microsoft’s Intelligent Cloud business was $18.3 billion, a 26 percent jump propelled largely by a basically flat 46 percent increase from Azure and cloud services. “Digital technology is the most malleable resource at the world’s disposal to overcome constraints and reimagine everyday work and life,” Microsoft chairman and CEO Satya Nadella said in the earnings release. Continue reading Lifted by Cloud, Microsoft Sales Jump 20 Percent for Quarter

Microsoft has made a nearly $70 billion offer to buy Activision Blizzard in a move that will bolster its Game Pass franchise, instantly expand its reach in mobile gaming, and create a content platform for the consumer virtual worlds that are expected to be big business in coming years. Statista estimates the global gaming market generated just over $178 billion in revenue in 2021, more than PwC projections for video streaming (almost $59 billion) and box office ($23 billion) combined. When the transaction closes, Microsoft says it will be the world’s third-largest gaming company by revenue, behind Tencent and Sony. Continue reading Microsoft Believes Activision Purchase Is ‘Key’ to Metaverse

The Securities and Exchange Commission has launched an investigation into Activision Blizzard examining how the gaming company handled information related to workplace discrimination and sexual misconduct. Senior executives including CEO Bobby Kotick have been subpoenaed along with former and current employees. The SEC asked for Kotick’s internal communications and minutes from Activision board meetings dating from 2019. The publisher of “Call of Duty,” “World of Warcraft” and “Candy Crush” must also provide the agency with personnel files and 2021 separation agreements. Continue reading SEC Is Investigating Workplace Conduct at Activision Blizzard

App Annie predicted that mobile game and app spending will have grown 25 percent to $112 billion in 2020. Director of market insights Amir Ghodrati added that the company will likely revise these numbers upwards at the end of December. Both iOS and Android showed record-breaking growth, with 65 percent of spending going to the former and almost 30 percent to the latter. Apple iOS and Google mobile app and game downloads are expected to reach 130 billion in 2020, up 10 percent from 2019. Continue reading App Annie Reports Growth in Mobile Game and App Spending

Facebook Gaming is introducing worldwide early access to tournaments for eSports amateurs. Though the feature had been in development for some time, said Facebook Gaming head engineer Mina Abouseif, the company released it early to help people shut-in due to the coronavirus pandemic cope better with the isolation. The tournaments feature was originally designed for live gaming events, but Facebook shifted it to one that will help people stay connected to friends, family and communities via “friendly competition.” Continue reading Facebook Provides Early Global Access to eSports Feature

Video-game competitions are filling the void for many viewers who would ordinarily watch major professional sports. But even as traditional sports have had to go on hiatus, eSports leagues have also had to adapt and emphasize their “digital-first” nature. Every major eSports league, including the League of Legends Championship Series (LCS), Call of Duty League (CDL), Overwatch League and ESL Pro League among others, have moved their competitions entirely online. Meanwhile, FOX Sports recently teamed with NASCAR for virtual racing and aired the celebrity Madden NFL Invitational tournament on Sunday. Continue reading Even eSports Leagues Adapt to Online During the Pandemic