Soul Machines debuted a synthetic Marilyn Monroe last week at SXSW. The New Zealand-based company teamed on the Digital Marilyn project with Authentic Brands Group, a New York management firm that represents a host of fashion labels as well as personalities such as Elvis Presley, David Beckham and Muhammad Ali. The result is a sophisticated chatbot that Soul Machines describes as an “interactive experience.” Drawing on biological AI, Soul Machines is packaging a “personalized engagement opportunity” for fans and brands, which could lead to new approaches in advertising and promotions. Continue reading Soul Machines Aims for Photorealistic Marilyn Monroe Chatbot

It has taken an act of Congress, but the volume of television commercials will finally be turned down. The FCC has been fielding complaints from TV viewers since the 1960s and now the government has taken action with a law that went into effect last week.

“Representative Anna Eshoo (D-California) introduced the Commercial Advertisement Loudness Mitigation Act (CALM), which passed both the House and the Senate — where the vote was unanimous — in 2010,” reports TIME. “President Obama signed it on December 15, 2010.”

The law requires that the commercials be no louder than the broadcasts that accompany them. It has taken two years to implement, since stations and cable operators had to upgrade their equipment.

“Surprisingly, advertisers didn’t put up much of a fight over the legislation, likely realizing how annoying their ads had become to basically everybody who owns a television,” notes the article. “It’s not clear whether turning the sound down on ads will actually hurt ad awareness, but with more of us simply fast-forwarding through commercials on our DVRs, it probably won’t help, either.”

We finally have progress on the CALM Act. After making its way through Capitol Hill, the act has formally been adopted in a ruling by the FCC, and will go into effect in December 2012.

“Responding to years of complaints that the volume on commercials was much louder than that of the programming that the ads accompany, the FCC on Tuesday passed the Commercial Advertisement Loudness Mitigation Act (CALM) to make sure that the sound level is the same for commercials and news and entertainment programming,” reports the Los Angeles Times.

The act, which makes it so commercials will have to “remain in-step with the audio levels of scheduled programming,” comes a year after Congress passed commercial volume legislation and instructed the FCC to create enforcement rules.

“I cannot tell you how many hundreds of citizens have told me — personally, through emails and letters, at public hearings, even across the family dinner table — how obnoxiously intrusive they find loud commercials,” explained FCC Commissioner Michael J. Copps.

“We’re glad that consumers are finally going to get some relief from extra-loud TV ads,” said Parul P. Desai, policy counsel for Consumers Union. “People have been complaining about the volume of TV commercials for decades.”