After months of negotiations, Electronic Arts’s EA Sports and the FIFA World Cup governing body are parting ways after nearly three successful decades of game collaboration that generated tens of billions of dollars in revenue and helped popularize professional soccer around the world. Having decided not to renew the partnership with a new contract, the parties have agreed to extend the existing contract — which was to end in December after the World Cup in Qatar — through the summer of 2023 and the Women’s World Cup in Australia and New Zealand.
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