When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

According to Kickstarter, the crowd-funding site officially passed $1 billion in pledges yesterday. Of the one billion pledged by 5.7 million individuals from 224 countries and territories to help fund creative projects, more than half was pledged in the last 12 months. More than $663 million was pledged by nearly 3.76 million backers in the U.S. alone. Other top countries include the U.K., Canada, Australia, Germany and France. Interestingly, nearly 16,000 people have backed more than 50 projects. Continue reading New Milestone: Kickstarter Passes the $1 Billion Pledge Mark

PandoDaily and TheWrap are among those reporting that visual effects industry workers are planning a demonstration outside the Dolby Theatre in Hollywood during Sunday’s Academy Awards to protest ongoing efforts to send post-production work overseas. The group believes that offshoring has led to a slow collapse of the VFX industry in the U.S. While there was little the effects industry could do about this in the past, it may now be armed with a new weapon based on the MPAA’s attempts to combat Internet piracy. Continue reading VFX Industry Plans Oscar Demonstration to Protest Offshoring

Samsung has become the largest smartphone maker worldwide without having many of its own retail stores. Since its growth has slowed while faced with a variety of cheaper models from rivals, Samsung is looking to expand its retail presence in North America and Europe. In the next few months Samsung is planning to open around 60 stores in Europe, and 90 kiosks in Canada. The company has no independent retail stores in the U.S., but teamed up with Best Buy last year to create 1,400 “store-in-store” kiosks. Continue reading Samsung Expands Retail Presence in Europe and North America

As was evident at CES in January, a number of smarthome products are entering the market, designed primarily for home security and automation. Most of the products include camera features and the ability to easily watch and/or record activity via apps and mobile devices. While surveillance inside the home isn’t new (think nanny cams and video security systems), the new wave of affordable devices intend to democratize and perhaps even glamorize home surveillance. For homes with multiple inhabitants, this may raise questions regarding privacy. Continue reading Smarthome Devices Offer Many Benefits, Raise Privacy Concerns

Carolyn Giardina of The Hollywood Reporter forwarded us news that Industrial Light & Magic, the visual effects division of Lucasfilm, has major expansion plans including a new facility in central London, just outside of Soho, and a move for the Vancouver team to a larger space that will allow the group to double from 100 to 200 employees. Lucasfilm also recently opened an ILM facility in Singapore. The VFX arm is a wholly-owned subsidiary of The Walt Disney Company. Continue reading ILM Has Plans to Open New Visual Effects Facility in London

The 2014 Winter Olympics begin tonight from Sochi with a wide range of options for viewers this time around. Television networks will broadcast a great deal of coverage over the next 18 days, and fans will have numerous options for streaming content via smartphones, tablets and PCs. In addition to the traditional TV broadcasts, a number of websites, apps and social media platforms including Facebook will provide viewers with extended coverage and event highlights. Continue reading Winter Olympics Available via TV, Websites, Apps, Social Media

At CES, Hisense showed its new line of VIDAA smart TVs, the first to incorporate Android since Google TV ceased to formally exist. The new displays come after Google scrapped the manufacturing of its own display and began allowing other manufacturers to build TVs with built-in Android technology. Google services like Chrome and TV programming guide Primetime are available on the displays. The platform was developed by Ontario-based design and engineering company Jamdeo. Continue reading VIDAA: Hisense Unveils its Android-Based Smart TV Platform

Underscoring Detroit’s determination to be a player in the connected consumer space, General Motors announced that OnStar 4G LTE will be factory-enabled in the majority of its 2015 Chevrolet models including the Corvette and Impala, hitting the market this summer. The move sees GM expanding its relationship with OnStar connectivity partner AT&T and simultaneously mounting a developer outreach program to fuel the Chevrolet AppShop. Continue reading Connected Cars: Chevrolet Drives OnStar 4G LTE with AT&T

A startup called Athos, founded by a pair of electrical engineers from the University of Waterloo, is making sensor laden workout gear to help quantify physical activity. Many people may have an image in their mind of a futuristic workout involving sensor laden workout gear, such as that depicted in the training montage from “Rocky IV.” However, Athos hopes to deliver Under Armor-style workout gear, invisibly embedded with muscle-tracking sensors. Continue reading New Athos Fitness Gear Takes the Place of Physical Trainers

Amazon Studios has launched a program that brings viewers into the development process. Amazon Preview asks consumers to view its pilots, test footage, concepts and storyboards to provide feedback on general interest and how to improve content. The program intends to help Amazon Studios carefully direct its resources and launch pilots that are better received. Amazon has already invited viewers to weigh in on its new shows, but the new program is an expanded, more selective effort. Continue reading Amazon Preview: Viewers to Steer Movie Concepts, TV Pilots

When Nintendo announced that it was shuttering production of its original Wii game console in order to focus on the Wii U, it seems the Japanese company had some additional plans. Now, Nintendo says its previously Canada-exclusive $99 Wii Mini will be offered in the U.S. on November 17, including a red Wii Remote Plus controller, a red Nunchuk controller and a copy of “Mario Kart Wii.” The release will coincide with new consoles offered by Sony and Microsoft. Continue reading Nintendo to Release $99 Wii Mini Game Console this Month

BlackBerry announced yesterday that it will abandon a sale of the company, following two months of talks with potential buyers including Facebook, Lenovo and private equity firms. Instead, the struggling smartphone maker plans to raise $1 billion by issuing convertible notes to long-term investors including Fairfax Financial Holdings, the company’s largest shareholder. Additionally, BlackBerry said CEO Thorsten Heins will step down. The news resulted in a 16 percent drop in share price. Continue reading BlackBerry Calls Off Company Sale, CEO Heins to Step Down

Canadian movie exhibitor Cineplex launched its SuperTicket service this summer that bundles admission to a theater screening with a digital copy of the same film, delivered electronically months later. The package costs more than twice as much as a ticket to see the movie in a theater. The company experimented with SuperTicket deals for three films: “The Smurfs 2,” “Pacific Rim,” and “Kick-Ass 2.” While the approach could be a remedy for declining DVD sales, it remains unclear whether fans will pay in advance for a digital copy. Continue reading Canadian Exhibitor Bundles Movie Admission and Home Video

If things weren’t already looking bleak enough for BlackBerry, the company released its latest earnings report on Friday. Second quarter results for the three months ending August 31 show revenue of $1.6 billion, down 49 percent from the previous quarter and 45 percent from the same quarter last year. The company also reported an adjusted loss of $248 million. And on the heels of a near $1 billion inventory markdown, BlackBerry announced it will start directly selling unlocked smartphones. Continue reading BlackBerry Selling Phones Directly After Bleak Earnings Report