Netflix is expanding its paid sharing program to Canada, New Zealand, Portugal and Spain. The program, which was tested last year in several Latin American markets, is the company’s attempt to crackdown on the unauthorized password sharing that deprives the company of what one analyst estimates is billions of dollars per year. Where the program is live, subscribers can pay to add non-household members to their account at the rate of an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain. Continue reading Netflix Password Sharing Plan Added in Four Global Markets

In a move to heighten transparency, TikTok will begin using its “state-controlled media” label in more than 40 new territories, including China and the U.S. Launched as a pilot program last year, the program identifies videos produced under government influence. Conceding there is no one-size-fits-all definition, TikTok says it considers media “state-controlled” when “there is evidence of clear editorial control and decision-making by members of the state.” The label was launched after Russia’s 2022 invasion of Ukraine, flagging state-controlled media in those countries and Belarus. Russian outlets TASS, Sputnik and the English-language RT are among those labeled. Continue reading China and U.S. to Carry TikTok State-Controlled Media Labels

Big Tech’s battle with news publishers has moved to the U.S. where Congress is considering legislation to help publishers collectively negotiate compensation from social media sites disseminating their copyrighted content. Meta Platforms reacted strongly to the bill, called the Journalism Competition and Preservation Act. “If Congress passes an ill-considered journalism bill as part of national security legislation, we will be forced to consider removing news from our platform altogether rather than submit to government mandated negotiations that unfairly disregard any value we provide to news outlets through increased traffic and subscriptions,” the company tweeted. Continue reading Meta and Alphabet on the Frontlines of Big Tech News Battle

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing

The Entertainment Technology Center at USC announced availability of its latest video series, “vETC | 2022,” recorded September 9-11 at SIGGRAPH 2022 in Vancouver, British Columbia. vETC is a virtual conference of significant presentations around emerging technologies and their impact on the M&E industry. The program’s focus included on-set virtual production (OSVP), in-camera visual effects (ICVFX), virtual production, adaptive production, immersive media and virtual beings. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on ETC’s YouTube channel. Continue reading Virtual ETC Conference Held During SIGGRAPH in Vancouver

The MotorTrend Group, a division of Warner Bros. Discovery, has joined forces with Samsung TV Plus to launch the MotorTrend FAST TV channel in the U.S. and Canada. The free ad-supported MotorTrend VOD offering marks WBD’s move into the entertainment FAST lane. The service will feature automotive and lifestyle content from a library curated since 2002, when Discovery began acquiring related programming, eventually launching the Velocity cable channel in 2011, rebranded as MotorTrend in 2018. MotorTrend’s David Freiburger and Mike Finnegan — authorities on novelty cars — are expected to be the mainstay of the new service’s weekend programming. Continue reading WBD Teams with Samsung TV on FAST MotorTrend Channel

As it continues trying to close its $44 billion sale to Elon Musk, popular social networking service Twitter is taking steps to update its image, introducing multimedia posts for Android and iOS users, who can now augment text with photos, GIFs and videos in a single tweet. Previously, each tweet only accommodated one type of media, though multiple attachments of a single format were permitted. Simultaneously, the company has begun rolling out the “edit” button to U.S. subscribers using the premium Twitter Blue platform, which price increases from $2.99 to $4.99 this month. Continue reading Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue

Popular social networking service Twitter is adding an edit button for published tweets, the platform’s most-requested feature to date. Users will have to pay for it, at least initially. Edit Tweet, which is being tested internally, will expand to a public test in the coming weeks, rolling out to a select subset of Twitter Blue subscribers who will have 30 minutes from publication to Edit Tweet, doing things like fixing typos and adding missing tags. Tweets that have been edited will carry a label that even those not participating in the test will see. Continue reading ‘Edit Tweet’ Becoming Available for Twitter Blue Subscribers

Netflix has reportedly moved the timeline for launching its ad-supported subscription tier to November 1 in an effort to get to market before the December 8 debut of the Disney+ tier with advertising. Over the summer, Netflix told investors it planned to launch the lower-priced alternative tier “around the early part of 2023,” a strategy that appears to have shifted, with a Q4 rollout that is expected to include the U.S., Canada, Germany, France and the UK. The streamer is also said to be discussing a pricey $65 CPM rate per thousand impressions. Netflix characterized the conjecture as “speculation.” Continue reading Netflix Reportedly Bumping Up Ad-Tier Launch to November

The business-oriented Magic Leap 2 AR headsets will debut in three models on September 30 in global territories including the U.S., Canada, France, Germany, Italy, Spain, the UK and Saudi Arabia. The Magic Leap 2 Base starts at $3,299. There is a midrange Magic Leap 2 Developer Pro, working up to the Magic Leap 2 Enterprise, which sells for $4,999. Smaller and lighter than its 2018 predecessor, Magic Leap 2 comes with a hip-worn AMD processor, offers a wide field of view, and has a dimmer that can be applied to background visuals to make virtual objects pop. In the U.S., Magic Leap 2 will be available through IT solutions reseller Insight.  Continue reading Magic Leap Will Target the B2B Market with New AR Headset

Snap Inc. is beginning the rollout of Snapchat+,  a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories

Netflix, which has been struggling to get its financial house in order against headwinds that include a 70 percent stock decline in the first half of 2022, plans to keep expanding in the Asia-Pacific region, where it continues to add subscribers and enjoy growth in line with its 2020 to 2021 performance. The streaming media and production company has laid off 450 employees since its disappointing Q1 report in April, when CFO Spencer Neumann said the company would be “pulling back on some of our spend growth across both content and non-content.”  Continue reading Netflix Targets Asia-Pacific Region to Boost Its Subscriptions

Canada is taking steps to ensure that digital platforms such as YouTube, Netflix and Spotify adequately represent Canadian artists for users who log in from a Canadian IP address. In an effort to protect Canada’s cultural identity, the nation’s television and radio broadcasters are required to fill a local content quota as a licensing condition, and the new bill — which passed the lower house of Parliament last week — would create a similar mandate for digital platforms, said Canada’s minister of heritage Pablo Rodriguez. The bill, C-11, awaits approval by the Senate to become law. Continue reading Canada Revives Bill to Up Local Content on Digital Platforms

Netflix subscribers are adjusting to its new pay-to-password-share policy, and it’s reportedly been a bumpy transition. In Peru, where active accounts were automatically opted-in for new sharing restrictions, reports of confusion are emerging. At issue, a reported lack of clarity over the company’s definition of a “household,” and new charges related to the term. In March, Netflix announced a test run of paid password sharing for non-household users in Costa Rica and Chile, as well as Peru. The Central and South American markets are on the lower side of Netflix’s revenue-per-user scale. Continue reading Netflix Subscribers Struggle with New Password-Sharing Fee

Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the  Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network