Netflix chief content officer Ted Sarandos says the streaming giant will not be heading to the Cannes Film Festival in May. This is in response to the festival banning films from playing in competition if they have not had theatrical distribution in France. “Netflix could screen some of its upcoming movies out of competition,” reports Variety, “but Sarandos says that doesn’t make sense for the streaming service.” “We want our films to be on fair ground with every other filmmaker,” he noted. “There’s a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival.” Continue reading Netflix Is Not Planning to Compete at Cannes Fest Next Month

Snap is expanding its advertising options on Snapchat, introducing the Snap Publisher tool for building vertical video creative, a self-serve Ad Manager, and a Snapchat Certified Partners program, which connects advertisers to third-party ad tech tool providers. The goal is to make it easier than ever for advertisers to build successful campaigns on Snapchat, part of a strategy to compete with Google and Facebook. With the self-serve option, advertisers can now simply pay for a video ad on the Snap website. Continue reading Snap Unveils New Tools to Capture New Digital Advertisers

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

At this year’s Cannes film market, the digital program NEXT will include a slate of 35 virtual reality films from several countries as well as roundtable discussions and workshops, all to be presented on two VR Days, May 15 and 16. Michel Reilhac, former head of film at Arte, the Franco-German network, helped to curate the films and also directed the VR short, “Viens!” (“Come!”). Other French VR films to be shown are “Notes on Blindness: Into Darkness,” and Pierre Zandrowicz’s “I, Philip,” about Philip K. Dick. Continue reading Cannes Film Market to Feature 35 ‘Indie’ Virtual Reality Films

During his keynote address at international television market MIPCOM on Monday, Maker Studios CEO Ynon Kreiz suggested that the future of TV would be short-form content. Kreiz believes that linear television is over for the 12-to-24-year-olds of the millennial generation, a valuable group to the advertising industry. He said that Maker Studios is ideally positioned to leverage this demographic with its user-generated, short-form video content since two-thirds of its 550 million users are millennials. Continue reading MIPCOM: Maker Studios CEO Discusses Shift to Short Videos

Magine’s cloud-based TV service currently allows users to scan TV schedules, surf channels, rewind programs and access archived content via their tablets, smartphones or computers. Starting early next year, European users will be able to do the same with their smart TVs when sets from LG, Panasonic and Philips’ venture with TPV Technology will come preloaded with the Swedish company’s cloud TV software. Magine is demonstrating the system this week at MIPCOM in Cannes, France (October 7-10). Continue reading Leading Smart TVs to Include Magine Cloud Service in Europe