ZEFR Helps Content Creators Reach Their Hidden Audience

I recently spent an hour with Richard Raddon, co-founder of ZEFR (formerly MovieClips), a Venice, California company that is “connecting fans and franchises for the good of all.” MovieClips was co-founded by Raddon and Zach James about three years ago. The company developed proprietary technology that allowed them to identify content on YouTube. When MovieClips became ZEFR, it shifted its focus to help studios, sports, TV and music videos collect and monetize postings on YouTube. Continue reading ZEFR Helps Content Creators Reach Their Hidden Audience

Compact and High End Cameras Suffer Due To Smartphones

Impacted by the growing popularity of camera phones, compact digital camera sales continue to decline, especially for Canon and Nikon. Sales have also suffered among high-end cameras. Combined, Canon and Nikon had 44 percent of all global sales, according to IDC. Camera manufacturers are hoping that high-end models with interchangeable lenses will improve sales. These cameras have higher margins compared to compact cameras, approximately 15 to 25 percent, according to analysts.

Continue reading Compact and High End Cameras Suffer Due To Smartphones

Point-and-Shoot Cameras Face Decline in the Smartphone Era

Sales for compact, point-and-shoot, digital cameras have declined 42 percent in the first five months of 2013, according to the Camera and Imaging Products Association. Most major manufacturers have been affected, such as Canon, Sony, Panasonic, Olympus and others. The declines are primarily due to smartphones that are replacing the need for stand-alone compact digital cameras, driving manufacturers to focus on premium digital camera lines. Continue reading Point-and-Shoot Cameras Face Decline in the Smartphone Era

SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

Canon has been demonstrating a handheld version of its MREAL Mixed Reality technology at SIGGRAPH this week. According to Canon, the technology merges virtual objects with the real world, at full scale in three dimensions. The company launched its MREAL Mixed Reality headset earlier this year. The handheld version functions similarly to the headset, by enabling the use of markers or sensors to render images in real space. Continue reading SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

Canon to Release $125K MREAL Mixed Reality Headset

Canon is preparing to launch its MREAL Mixed Reality headset this month with a hefty $125,000 price tag and estimated $25,000 in annual maintenance. But the device is not intended for the typical consumer. Instead, it was designed for groups such as automotive manufacturers, research universities and museum display curators. The MREAL technology could also serve as a powerful tool for digital prototyping. Continue reading Canon to Release $125K MREAL Mixed Reality Headset

CES 2013: Canon Demos its Most Powerful DSLR (VIDEO)

Canon did not announce any major new products at CES, but it was finally showing the production version of its newest DSLR camera, the Canon EOS-1D C. Sharing the same basic chassis and form factor as its flagship still camera, the 1D X, the 1D C features several significant changes to both its hardware and software that are designed to optimize the camera for motion imaging. Perhaps most significantly, the 1D C was one of the only cameras to be found at CES capable of recording full 4K resolution footage to onboard storage media. Continue reading CES 2013: Canon Demos its Most Powerful DSLR (VIDEO)

CES 2013: Larry Thorpe Discusses Canon and a 4K Viewpoint

Canon is showing it line of cameras including the EOS-1D C, EOS C100, EOS C300 and EOS C500 (which began shipping last month with a $30,000 list price). It also announced two additional Cinema EOS Primes, a 14mm and 135mm, both slated to ship in the spring. Larry Thorpe, national marketing exec and senior fellow at Canon USA, offered his take on the direction of 4K. Continue reading CES 2013: Larry Thorpe Discusses Canon and a 4K Viewpoint

CES 2013: On the Lookout for A/V Production Technologies

Advances in the production of audiovisual content — on both the consumer and professional levels — are expected to be incremental rather than revolutionary, with the general trends of technology being more powerful, less expensive, and more mobile continuing. Our coverage in this area will be focused around three main trends: new products for content capture, new tools for production and post-production workflows, and new technologies for the storage and management of digital assets. Continue reading CES 2013: On the Lookout for A/V Production Technologies

Proposed AS-10 Metadata Spec Aimed at Streamlining Video Workflow

  • A new video metadata specification that would enable efficient interoperability of video between cameras, editing, playout and archiving may arrive as early as next year’s NAB Show, reports TVNewsCheck.
  • The Advanced Media Workflow Association (AMWA) has spent the past nine months developing AS-10, aimed at retaining and rendering readable the video metadata across devices that come from different vendors.
  • “Our goal is to have a single file that could move from camera to edit to playout to archive and back, really to be able to traverse the entire work flow,” says CNN’s Michael Koetter, who also serves as the AMWA director.
  • “I would love for CNN or CBS or whoever to be able to walk up to a [product] and see a little badge on it that says ‘AS-10 Inside’ and have some greater level of assurance than I do today,” adds Koetter.
  • The AS-10 effort has drawn support from CNN, NRK (the Norwegian state broadcaster), and vendors such as JVC, Sony, Harmonic, MetaGlue, MOG Solutions, Canon and Adobe.

Cinematographer Praises the Soon-to-be-Released Canon EOS C300

  • Jonathan Yi is a freelance director and cinematographer who works largely in film and advertising. He teaches camera and cinematography at New York University’s Tisch School of the Arts film program.
  • Yi recently posted an impressive six-minute test video of the new Canon EOS C300 that makes comparisons with current DSLRs and reveals a new standard for digital cinematography.
  • “I believe that Canon made a beautiful camera that is sensible, reliable and portable in a way that I’ve always dreamed a camera could be. It prioritizes great skin tone and has higher ISO sensitivity than any other camera out there,” he writes. “I know there’s nothing I can say to change the minds of the RED fan club. For the rest of the skeptics, I think once you get your hands on it you’ll understand how great this camera really is. Please buy this camera in January and go film some good skin tones in the dark. You’ll love it.”
  • The EOS C300 and EOS C300 PL are expected to be available in early 2012, at an estimated cost of less than $20,000.
  • Yi’s (very) detailed review is available on the Canon site, in which he writes: “As Canon’s flagship 1080p HD cameras, the EOS C300 and EOS C300 PL are designed to fit a wide variety of production needs. They are at home as A Cameras for Independent Films, Commercials, Television and Dramas as well as B Cameras on Major Motion Pictures, offering in addition to the more common 23.98P frame rate, several selectable frame rates including a straight 24.00P setting for intercutting directly with film originated material. Full HD 1920×1080 (1080p) is currently the most used and needed deliverable frame size for these applications. The EOS C300 and EOS C300 PL provide easy adoption and simplified workflow that 4K cameras currently cannot deliver.”

4K Heats Up: RED Digital Cinema Announces the Scarlet-X Camera

  • RED Digital Cinema has officially released its Scarlet-X pro video camera with Canon EF or PL mount. Panavision, Anamorphic, and Nikon lenses are also compatible.
  • According to the company’s press release: “With burst modes up to 12 fps at full 5K resolution alongside 4K motion capture from 1-30 fps, the camera allows professional photographers and cinematographers to simultaneously capture motion footage and still content…The addition of HDRx reaches up to 18 stops of dynamic range, bringing digital images closer than ever to the natural perception of the human eye.”
  • The $9,750 Scarlet-X is available for pre-order on RED.com, while the $14,015 Scarlet-X AL Canon Mount Package includes a power adaptor, 5-inch touch LCD, and a hand grip.
  • “Launched the same day as Canon’s new EOS C300 Digital Cinema Camera, clearly the folks at RED have put some thought into their spec-list and price point,” reports Digital Photography Review. “Whether an amateur or professional film-maker should use the C300 or Scarlet (or perhaps Canon’s forthcoming 4K DSLR) will become an interesting debate in the coming year.”

Canon Goes Pro with $20,000 EOS C300 and Previews Cinema DSLR

  • Canon has announced its new Cinema EOS C300 professional camera system.
  • The company is introducing five new lenses for the system, all available in an EF mount: “The lenses are designed to outlast the camera, as they are each rated for use in 4K productions…The zoom lenses will also be made available in PL mount versions,” reports PCMag.com.
  • Its 8.29-megapixel sensor is the same size as Super 35 film. It records MPEG-2 with 4:2:2 color sampling and a maximum bitrate of 50Mbps. Frame rate support includes 60i, 50i, 30p, 25p, and 24p.
  • Canon also announced an unnamed DSLR, optimized for cinema use, which is currently in development: “It will sport a full-frame 35mm CMOS sensor and support 4K video acquisition at 24p using Motion-JPEG compression, although the field of view of its lenses will be cropped to APS-H dimensions when recording at full resolution.”

Apple iPhone 4S Battles Canon 5D Mark II in HD Video Shootout

  • Apple’s new iPhone 4S touts an 8-megapixel camera sensor capable of recording HD video at full 1080p resolution.
  • As an experiment, Robino Films recently posted a video comparing HD video shot with the new iPhone against video from the $2,400 Canon 5D Mark II. The two devices were mounted side-by-side on a camera rig, with similar exposure settings, shooting 1080p video at 30 frames per second.
  • “This test is really only to show that the 4S is coming close to the 5D but in NO WAY is it better,” comments Robino Films. “The iPhone is a great 1080p pocket camera and shows us where technology is heading. Give it two three years and we should see some interesting micro high performance cameras.”
  • ETCentric staffer George Gerba comments: “Add a professional connected app for news production and the white iPhone 4S might be more like a white news van than a phone…”

Canon DSLR: Improved Image Quality and Blazingly Fast Speed

  • Canon’s latest high-end DSLR, the recently announced $6800 EOS-1D X, is expected to ship by March 2012.
  • Features include: 61-point AF system, 1GB Ethernet port, three DIGIC image processors, up to 12 fps RAW shooting, 18-megapixel full-frame CMOS sensor.
  • “Images will supposedly be less noisy at extreme ISO settings and the improved processor system will reportedly offer truer colors and more natural contrast, even in low lighting,” reports Digital Trends. “Canon has included continuous Full HD video recording for longer movies sessions (nearly 30 minutes) and new compression files — one in an editing format and another completely compressed file.”
  • The post features a brief video from PetaPixel showcasing “what shooting an 18-megapixel image at 14-frames-per-second looks and sounds like.”