YouTube Sees Leap in Viewership, Yet Decline in Advertising

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising