After remaining quiet on the topic over the past months, Apple has finally made its position clear on net neutrality, urging the current administration to preserve it and prevent service providers from interfering or slowing Internet traffic. In its comments to the Federal Communications Commission, Apple also asked chair Ajit Pai not to end the ban against “fast lanes” that allow broadband providers to charge for delivery of specific content, something that could impact consumers of Apple’s fare. Continue reading Apple, Now a Content Creator, Speaks Up for Net Neutrality

According to sources, Apple has a budget of about $1 billion to acquire and produce original content this next year, an amount that is roughly half of what Time Warner’s HBO spent on content last year and equal to what Amazon spent in 2013. Apple hopes that with its enormous global purview and marketing capabilities, it can be a serious competitor in the original content arena. With this budget, Apple could purchase or produce as many as 10 TV shows, which could be distributed on Apple Music or a video streaming service. Continue reading Apple Earmarks $1 Billion to Buy, Produce Original TV Shows

At WWDC 2017 this week, Apple debuted its first original series produced for distribution via Apple Music, aimed at its 27 million subscribers. The 10-episode “Planet of the Apps” features Jessica Alba, Gwyneth Paltrow, musician will.i.am and entrepreneur Gary Vaynerchuk. Structured similarly to “The Voice” and “Top Chef,” the show’s judges counsel inventors as they develop apps focusing on shopping, exercise and other services. Apple already produced a spinoff of “Carpool Karaoke” (to launch August 8) and acquired rights to a documentary about music tycoon Clive Davis. Continue reading Apple Launches Its First Original Series: ‘Planet of the Apps’

Apple is joining the ranks of Amazon and Netflix in creating original series specifically intended for online platforms. However, unlike its competitors, Apple does not have a devoted video platform, so it plans to create original content for its Apple Music streaming service that can be viewed on Apple TVs, iPads, iPhones and other devices. So far, Apple is developing a reality series called “Planet of the Apps” and a standalone series based on James Corden’s popular “Carpool Karaoke.” Continue reading Apple to Roll Out Original Video Programming via Apple Music

Apple plans to focus on a new business in original TV shows and movies, say sources. The content would be available to subscribers of Apple Music, the company’s $10/month streaming music service, which continues to be an underdog to Spotify. In the wake of slowing iPhone and iPad sales, Apple has been casting about for a new source of revenue; recently, it has been in discussions with Hollywood producers to buy the rights to scripted TV programs and is trying to hire studio/network marketers to promote the content. Continue reading Apple Makes an Original Content Play to Beef Up Apple Music