Netflix seems determined to test consumers’ price-value tolerance, raising by $2 the price of its premium tier, now $24.99 per month, while raising the cost of the standard ad-supported tier by $1, to $7.99 per month. Its approach is so far working. The news came with an earnings report that indicated new subscribers rose by 18.9 million in Q4, a 44 percent increase to 302 million worldwide members on close of 2024. For the year, revenue grew 16 percent and operating income expanded six points to 27 percent, exceeding $10 billion for the first time in company history. Continue reading Netflix Increases Subscription Prices as Memberships Surge