Spotify Tests Service That Helps Artists Promote Their Music
By Debra Kaufman
November 4, 2020
November 4, 2020
Spotify is testing a new service that gives artists more power over how their music is discovered on its platform. First, it will allow artists and labels to identify the music that matters most to them, and Spotify will add a “signal” to help the music be found by its personalization algorithms. Spotify has created a model in which artists, labels and rights holders will be paid a “promotional recording royalty rate” for streams that it provides, although the service does not require an upfront budget for artists and labels. Continue reading Spotify Tests Service That Helps Artists Promote Their Music