Amazon Integrating AI to Modernize NFL Viewing Experience
August 28, 2023
Amazon is using artificial intelligence to change the way viewers experience “Thursday Night Football” on Amazon Prime Video this season. Now in the second year of its 10-year NFL deal, Amazon joins Disney’s ESPN in using AI to change how people experience televised sports by parsing a variety of analytics and using machine learning to interpret 2D video into 3D for a variety of viewpoints on any play. Amazon is auto-generating highlights feeds for each game, so late arrivals can catch up. September 14 marks the debut of the new AI Prime features and the games in 1080p HDR. Continue reading Amazon Integrating AI to Modernize NFL Viewing Experience