To avoid having their ads appear next to offensive online material, companies now stipulate the type of web content — or even specific websites — they want to avoid. Blacklists have always existed but are getting longer and more specific for many advertisers. That’s a problem for numerous large and small news publishers, who find their outlets avoided by advertisers in favor of less controversial lifestyle publications. Colgate-Palmolive, Subway and McDonald’s are among many companies blocking digital ads in hard news. Continue reading Advertisers Blacklist Hard News, Migrate to Lifestyle Pubs