Virtual Advertising Finds its Way into TV Syndication

  • Virtual advertising is making its way into re-runs.
  • An episode of “How I Met Your Mother” (that originally ran on CBS in March 2007) recently aired in syndication featuring a magazine cover that mentions a new movie, “Zookeeper.”
  • The Kevin James comedy that appears in the four-year-old episode premieres today.
  • The digital ad is an example of “virtual advertising” that inserts messages into video that wasn’t originally there — not a new technology, but perhaps an interesting approach for repurposed content.
  • The article includes links to images before and after the digital insertion.

SMPTE Conference: The Need for Science Education in 3D Production

  • SMPTE recently held its 3D Conference for Media and Entertainment in New York City.
  • One significant outcome resulted from scientists who are studying how the brain processes visual images.
  • They suggest that Hollywood needs an improved academic understanding of stereoscopic 3D to avoid making viewers uncomfortable.
  • It was recommended that content creators and vision scientists get together to evaluate different demographics, 2D-to-3D conversion, potential harmful effects, eye fatigue and much more.
  • “The problem is that we’re looking at this from a top down perspective instead from the bottom up. With HDTV, it took us more than 20 years to get the science right. Here [with 3D] we’re starting with the screen and working backwards. That doesn’t seem right,” suggested Joseph Flaherty, senior VP of technology at the CBS Network.

News Crews Using Bonded Cellular for Broadcast Quality HD Video

Some ENG crews are beginning to successfully use multiple cellphone data connections “bonded” together in order to transmit live HD video of breaking news, on-the-scene weather reports, sporting events and more. Cellular technology provides a new level of mobility that surpasses that of ENG microwave vans and, in some cases, enables more dynamic, intimate reporting. Although there are limitations, cellular ENG is looking more promising as wireless connectivity technology continues to get faster and more reliable.

David Friend, senior VP of news at the CBS owned-and-operated stations and news director at WCBS in New York, refers to bonded cellular as “a game changer” — one that has enabled CBS to become more intimate with viewers and report stories in real time as they unfold. Friend said that the Mobile 2 units purchased from LiveU and TVU Networks last fall have, “changed the nature of how we report stories and the outcomes of those stories.”

The term “bonded” refers to multiple circuits or connections synchronized to provide a more reliable signal than standard consumer wireless connections. For example, a broadcast television station could use up to 12 circuit cards in order to transmit a full HD signal (while some are presently getting away with four 5Mb/s circuits for live 720p signals at 19Mb/s). The biggest obstacle right now is competition for bandwidth, especially in a location where there is a great deal of RF traffic, such as inside a sports or entertainment venue.

Broadcast Engineering reports: “Some journalists working for WCBS-DT in New York City are now using a cellular transmitter in a backpack kit that allows them to broadcast HD images live from anywhere they can find a bonded 3G or 4G mobile connection. The most advanced 4G networks allow more and higher-quality video to be transported within a single stream, but availability around the country — indeed, the world — is limited. Many are calling it the beginning of the end of microwave trucks, because journalists can set up and move around quickly, as the news story breaks, without having to worry about line-of-sight locations or accidentally raising a mast antenna into high-power electric lines.”

For news teams in the field, the primary objective is not a perfect image; even a low-quality image can be a competitive advantage if it is the first (or only) to air. However, many broadcasters are concerned that bonded cellular may not guarantee the bandwidth required for effective news coverage. So stations are talking with cellular carriers about the possibility of some sort of priority access to networks (arrangements that would ideally not be cost-prohibitive or cause problems regarding net neutrality rules).

In the meanwhile, news crews continue to experiment with bonded cellular systems LiveTV, TVU Networks and Streambox and others — transmitting live video from backpacks while on foot or from moving vehicles. (And in some cases, reporters or producers can access a unit’s user interface through wireless devices such as the Apple iPod touch or iPad.) Broadcast Engineering adds: “Even professional camera manufacturers are beginning to take notice. At the NAB Show in April JVC showed a prototype WiFi transmitter module that mounts on the back of its new GY-HM790U camcorder and allows a reporter to connect to a local (or personal) hotspot and use the Internet to send footage back to the station. It’s not the fastest connection, and reliability is questionable, but it gets the story back to the station almost as fast as a microwave truck.”

Related TVNewsCheck article: “Bonded Cellular Technology Boosts CBS ENG” (4/28/11)

Related Mushroom Networks press release: “Breakthrough Technology Utilizes Bonded Cellular Broadband Cards to Transmit Broadcast Quality Video From the Field Transforming Any Video Camera Into a Portable One Person News Crew” (4/11/11)

TVU Networks site: “Introducing the World’s First HD Mobile News Gathering Backpack”

LiveU Portable Uplink Solutons site: “The Ultimate Cellular-Based Uplink Solution”

Streambox site: “Streambox Avenir is a mobile broadcasting device that allows users to quickly send HD/SD video from remote locations”

Reporter Abandons Bulky Production Equipment and Opts for iPhone

Washington DC reporter Neal Augenstein discusses how and why he has abandoned his collection of bulky production equipment to report via his Apple iPhone 4. Augenstein is an award-winning reporter with WTOP-FM and a frequent contributor to CBS News Radio. Thanks to new apps and progress in digital recording tools, he’s been able to ditch much of his older equipment for professional broadcasting via his smartphone. According to Augenstein: “Now, with the Apple iPhone 4 and several apps, I can produce intricate audio and video reports, broadcast live, take and edit photos, write web content and distribute it through social media from a single device.”

For those interested, the write-up provides a simple step-by-step overview of the tools Augenstein is using with his iPhone and iPad for audio capture, video capture, photography, mobile VoIP, and Twitter integration.

Augenstein addresses whether his new approach is working: “A year in, iPhone-only reporting isn’t perfect. While audio editing works great, with the phone’s built-in microphone I’d estimate the sound quality of my field reports is 92 percent as good as when I use bulky broadcast equipment. Getting better audio for my video is a real challenge. And if I ever have to cover a story from a subway tunnel or location where there’s no WiFi or cell coverage, I won’t be able to file until I resurface.”

The PBS MediaShift post features several iPhone-generated audio reports from Augenstein in addition to a very helpful video tutorial regarding how he performs audio editing on his iPhone 4.

NCAA March Madness via Online, Tablets and Mobile Devices

According to a press release from Turner Sports, CBS Sports and the NCAA, this year’s 68-team NCAA Division I Men’s Basketball Championship tournament will feature newly enhanced March Madness on Demand (MMOD) live products. The services (produced by Turner Sports Interactive) will be available across multiple platforms, including online, and as an app for the iPhone, iPod Touch, and for the first time, the iPad. Features available over Wi-Fi and 3G include live viewing with larger format streams, a personalized channel lineup, live in-game stats, social companion views, and more.

Live streaming of every game broadcast by CBS Sports and Turner Sports will start with the First Four on March 15, and run through the Men’s Final Four semifinals and national championship game on April 2 and April 4.

Beginning March 10, free mobile apps will be available for the iPhone, iPod Touch, and iPad from the iTunes Apps store.

For a complete list of features, check out the press release included in the Engadget post.