Roku has taken an important step in its long-time efforts to evolve from a hardware-based to a services-based model. Although the company will not comment, sources say that Roku is preparing to begin streaming videos on third-party devices from rivals Apple and Google. Those same sources say that the initial efforts will likely focus on mobile devices. Most consumers still think of Roku as a hardware company, but Roku recently began licensing its operating system to TV manufacturers and making money on advertising. Continue reading Roku May Be Prepping to Stream Video on Third-Party Devices

Streaming hub Reelgood, which offers viewers a guide for tracking content across more than 300 streaming video services, recently acquired Netflix Roulette, a service that randomly selects Netflix titles for its users. As part of Reelgood, the Netflix Roulette tech will be used as a feature to randomly select titles from a wide range of streaming services such as Amazon, HBO, Hulu, Showtime and Starz. This could appeal to viewers who are overwhelmed by choices or simply tired of switching between services looking for content. Continue reading Reelgood Buys Netflix Roulette for Picking Shows at Random

NBCUniversal and Snap plan to open a production studio to create original content for mobile devices. Mark and Jay Duplass, who formed creative agency Donut to produce programming for new platforms, will be the first creators for the studio. NBC News already produces “Stay Tuned,” a twice-daily newscast distributed on Snapchat, which drew 29 million unique viewers in its first month. Former NBC Entertainment executive Lauren Anderson will head the new NBCUniversal-Snap studio, to be based in Santa Monica. Continue reading NBCUniversal, Snap to Open New Studio for Mobile Content

In pursuit of a piece of the $72 billion U.S. TV advertising market, Google has its first big win in getting TV and video companies to embrace its video ad tech software. The company inked a partnership with CBS to provide the technology to deliver ads for its latest original “Star Trek: Discovery” series, the main attraction for CBS All Access, its new streaming subscription service. The new deal is a hoped-for win-win for both Google and CBS, and a challenge to other ad tech systems. Google also debuted an ad buying software tool last spring. Continue reading Google Takes a Major Step in TV Ad Delivery With CBS Deal

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Hulu is now into eSports, having just ordered four original series from ESL, a major eSports content and tournament producer. The upcoming eSports content, which will total about 15 hours, will premiere in the fall, exclusively on Hulu. The shows are “Player v. Player,” a game-style talk show; docu-series “Bootcamp,” which follows The Immortals, an elite “Counter-Strike: Global Offensive” team; “Defining Moments,” which explores various eSports topics; and “ESL Replay,” which recaps four big tournaments. Continue reading Hulu Will Debut Its First eSports Programs, Produced by ESL

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

The numbers are in for Amazon’s first live-stream of NFL “Thursday Night Football,” the September 28 match between the Chicago Bears and Green Bay Packers. Amazon topped Twitter’s 2016 numbers with regard to average audience size and time spent viewing, with 1.6 million global viewers tuning in to the Amazon Prime stream. Prime Video views are just 2.5 percent of the total audience for the game, almost all of which came from TV. The game was broadcast by CBS and also streamed on the NFL Network. Continue reading Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

Following its recent Nasdaq debut, Roku is updating its product line with new specs and pricing in addition to a number of software enhancements. Roku’s entire line — from its streaming stick to home entertainment hub — is being upgraded. The $30 Roku Express gets a new processor, while the $50 Roku Streaming Stick now features a remote with voice control. The $40 Roku Express+ is the next step up from the Roku Express, offering analog component connections for those with older TVs. And the high-end 4K Roku Ultra will remain $100 for the holiday season (it recently had a $30 reduction), and gets a refresh for its remote and a wider selection of streaming options.  Continue reading Roku Refreshes Product Line to Compete With Apple, Amazon

Comcast is introducing an $18-per-month “skinny bundle,” a new service the pay-TV provider has been testing and is now ready to roll out across different regions over the next few weeks. Xfinity Instant TV, which is available for Comcast’s 25.3 million broadband customers, is designed for cord cutters (and cord nevers), and will compete with OTT services such as Hulu Live TV, Sling TV and YouTube TV. Comcast’s service can be streamed at home or anywhere with a broadband connection. The company is specifically marketing to its customers that pay for Internet but not TV, hoping they will one day switch to a larger bundle. Continue reading Comcast Rolls Out ‘Skinny Bundle’ for Its Internet Customers

In a significant departure from its traditional business model, Disney announced it plans to pull its movies from Netflix and roll out two of its own online streaming services. Early next year the company will introduce an ESPN streaming service that is expected to cover 10,000 events each year, including MLB, NHL and MLS content. The company also plans to launch a Disney-branded streaming platform in 2019 that will offer its movies and TV programming as well as original content exclusive to the service. Following the news, Netflix stock dropped 7 percent in after-hours trading. Continue reading Disney to Introduce Streaming Services Over Next Two Years

CBS is assertively growing its digital operations, with an expansion of its CBS All Access streaming service to global territories and the planned launch of a digital sports network in the U.S. later this year. By doing so, the company is following the money: Q2 results this year showed unexpectedly high sales and earnings, boosted by streaming subscription services and college sports. CBS All Access, available in the U.S. for $5.99 per month, is scheduled to launch in Canada in early 2018 and other international markets soon after. Continue reading CBS Bets on Digital, Expanding All Access Streaming Service

Television measurement leader Nielsen is adding Hulu and YouTube TV to its ratings, the company’s next step toward including more streaming data. So far, Nielsen’s coverage of streaming viewership has largely involved data from TV networks distributing content via digital platforms, such as CBS shows made available on CBS All Access. “This is the first time the biggest digital-first, TV streaming companies have come into the fold in terms of being included in TV ratings,” said Nielsen president of product leadership Megan Clarken. Continue reading Hulu and YouTube TV Data Now Included in Nielsen Ratings

On Thursday, Google launched its YouTube TV service in 10 new markets, including Atlanta, Detroit, Houston, Phoenix and Washington D.C. The company says it is now streaming live local programming to more than a third of the U.S. The $35-per-month Internet TV service offers live local feeds from major broadcast networks ABC, CBS, FOX and NBC, in addition to cable networks such as AMC, ESPN, IFC and USA. The new service, which initially launched in April, is now available in 15 U.S. markets. Continue reading Google Expands Its YouTube TV Service to 10 New Markets

Amazon revealed to Reuters that it will charge advertisers $2.8 million for 30-second commercials during the NFL Thursday Night Football games it will stream live to Prime customers this upcoming season. Amazon is paying the NFL $50 million to stream the season’s 10 games, the company’s first major push into live sports. In addition to Amazon Prime streaming, the games will also be available on either CBS or NBC, each of which are airing five games. Last season, Twitter paid $10 million to stream Thursday night NFL games. Continue reading Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million