Analytics firm Pixalate has announced $18.1 million in growth capital for connected TV and mobile advertising initiatives. The new round brings total capital raised to $22.7 million for the 9-year-old firm, which specializes in fraud prevention, privacy protection and legal compliance via offices in Santa Monica, Palo Alto and London. The move comes as Pixalate rises to meet the challenges of enterprise clients fending off bot attacks, ad fraud and other malicious threats. Malware incursions by intruders like Puppeteer siphon tens of millions of dollars in annual ad revenue, according to Pixalate. Continue reading Pixalate Raises $18.1M to Combat Click Tricks and Ad Fraud

By 2022, Google plans to block cookies on its Chrome browser, used by about 70 percent of global desktop computer owners, instead offering a solution that will protect privacy and still target ads. Even as privacy advocates find flaws in Google’s idea, advertising technology companies are joining forces to create tracking tools based on email addresses. Amazon has responded by blocking Chrome from collecting data on which users go to its websites. Politicians from around the world say Google’s move could hurt its rivals. Continue reading Google’s Solution to Replace Cookies Under Review at W3C

CTA director of regulatory affairs Rachel Nemeth, who moderated a CES panel on innovation and privacy, asked Baker Botts co-chair, antitrust group Maureen Ohlhausen to put the topic in historic context. “The Congressional debate on the Fair Credit Reporting Act (1970) brought forward many of the same issues we’re discussing today,” said Ohlhausen, who also served as a commissioner and acting chair of the FTC. “People were worried about computers and the use of their data. The FTC has long enforced privacy statutes, and began to apply them to the Internet once it became consumer-oriented.” Continue reading CES 2020: The High-Wire Tension of Innovation and Privacy

Currently, the Federal Trade Commission is the government agency responsible for monitoring privacy violations. But, in response to rising calls to regulate big tech companies, two legislators — Anna Eshoo (D-California) and Zoe Lofgren (D-California) — have sponsored the Online Privacy Act. Among its provisions, the Act would create the Digital Privacy Agency (DPA) to enforce privacy legislation, backed up by 1,600 officials. The size would make it on a par with the Federal Communications Commission. Continue reading Lawmakers Introduce Sweeping Online Privacy Legislation

Beginning January 2020, the California Consumer Privacy Act (CCPA) will allow that state’s residents to find out exactly what personal data companies hold about them — and ask them to delete such information. Consumers will also have the option of opting out of allowing their personal information to be sold. The legislation — which was designed to make Amazon, Facebook, Google and others more transparent — will impact a wide range of companies, large and small, including airlines, banks, retailers and restaurants. Continue reading Companies Prep for Brunt of California Consumer Privacy Act

Microsoft corporate vice president/deputy general counsel Julie Brill believes that the federal government is essential in guaranteeing “a strong right to privacy” in the United States. She noted that California and Illinois have enacted serious data protection laws, but that the U.S. needs federal regulation. She came to that conclusion after observing that the European Union’s General Data Protection Regulation (GDPR), enacted almost one year ago, has been “very effective” in transforming how companies manage personal data. Continue reading Microsoft Urges U.S. to Adopt Laws Similar to EU’s GDPR