About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

According to Neil Hunt, chief product officer for Netflix, the service is expecting to stream movies and television programs in 4K resolution within the next year or two. While playback of 4K, which delivers about four times the HD resolution of 1080p, requires compatible monitors (and could eat up a consumer’s monthly data cap), Netflix is preparing its proprietary Open Connect content delivery network to address issues involving larger bitrates. Continue reading Netflix Exec Says to Expect Streaming 4K in Year or Two