Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

The Senate confirmed President Biden’s FCC nominee Anna Gomez yesterday in a 55-43 vote, bringing an end to a lengthy partisan split at the regulatory agency. Gomez, a communications policy adviser for the State Department, was nominated to fill the fifth commissioner’s seat in June following a year and half of Republican resistance to candidate Gigi Sohn. Gomez will become the third Democratic commissioner at the FCC, freeing the Biden administration to unlock its agenda regarding broadband and communications regulation. Chairwoman Jessica Rosenworcel has recently been pursuing improvement of broadband access and updating rules related to space. Continue reading Senate Confirms Anna Gomez to FCC After Lengthy Deadlock