In 2013, the interactive music video for Bob Dylan’s “Like a Rolling Stone” (directed by Vania Heymann) signaled a new wave of interest in interactive video. Although interactive media has been around for a long time, enthusiasts say that interactivity is now ready to make bigger inroads in entertainment and advertising. Web-based standards means that interactive videos can play across multiple platforms; it’s a way to differentiate content in a crowded market and, most importantly, click-through rates are impressive. Continue reading Startups Promote Interactive Video for Next-Gen Storytelling

Clear Channel Communications announced a deal late last week with the Warner Music Group through which Warner’s acts will collect royalties when their songs are played on Clear Channel’s 850 stations. This will mark the first time that the music label and its acts — which include Bruno Mars, CeeLo Green, Coldplay and Green Day — will collect payments from Clear Channel. In exchange for the deal and promotion for its acts, Clear Channel will receive a favorable rate for online streaming. Continue reading Clear Channel-Warner Deal Underlines Digital Licensing Issues