While total viewer numbers will not be available from Nielsen until later today, last night’s telecast of the 86th Academy Awards from the Dolby Theatre in Hollywood scored impressive numbers in the major markets, up 7 percent from last year. In addition, host Ellen DeGeneres set a new social media record by taking a celebrity-filled selfie during the broadcast that has been retweeted more times than any photo in Twitter history, besting President Obama’s tweet after he won the 2012 presidential election. Continue reading Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record

TV loyalty program provider Viggle, formed in 2010, announced it has acquired San Francisco-based Dijit Media, a b2b platform developer and maker of TV and movie guide apps for mobile devices. Dijit’s primary consumer app is NextGuide, which combines listings from live TV and streaming services such as Amazon, Hulu, iTunes and Netflix for an automated and curated directory of movies and television shows. Financial terms of the deal have yet to be disclosed. Continue reading Viggle Purchases Dijit Media and Popular TV App NextGuide

The traffic app Waze is partnering with Universal Pictures in order to produce a celebrity voice navigation feature. The first celebrity to give directions is comedian and actor Kevin Hart. Waze essentially crowdsources traffic and navigation data, and friends and fellow travelers are able to post updates that provide a real time picture of road conditions. The app gained popularity after it was acquired by Google earlier this year for $1.3 billion. Continue reading Celebrities Now Give Driving Directions via Traffic App Waze

Twitter currently dominates the world of “public” sharing, with numerous celebrities and public figures utilizing the service to interact with fans. Facebook hopes to compete with Twitter in this arena, and is creating an app that would allow celebrities to more readily engage in conversation with their fans from a mobile device. The VIP app, currently being tested by a small group of partners, could help make the relationship between celebrities and their fans more intimate and immediate. Continue reading Facebook Testing New VIP App in Attempt to Take On Twitter

Software firm Youtoo Technologies announced that it has integrated its interactive video technology into “OK! TV,” a nationally syndicated half-hour news and entertainment magazine show co-produced by American Media and Unconventional Partners that will debut on September 9. Integrating Youtoo’s technology will enable the audience to directly interact with the show through online video and social and mobile apps. Continue reading Pop Culture and Lifestyle Show to Feature Viewer Interaction

Facebook announced this week a partnership with Santa Clara-based Rovi Corporation that will integrate the Rovi Video digital entertainment service into the social platform. Rovi’s database of TV shows, movies and celebrity information will be integrated with Facebook profiles, allowing users to share details of content they like. The partnership comes following Facebook’s Timeline update, which includes the ability for users to tell friends what they were watching. Continue reading Facebook Teams with Rovi: TV and Movies Get More Social