Wearing a blue sweater and yellow Apple Watch in solidarity with Ukraine, Apple CEO Tim Cook unveiled the budget 5G iPhone SE during a “Peek Performance” virtual event streamed live Tuesday morning. In addition, Apple revealed an M1-powered iPad Air, the sizzling Mac Studio for professionals and a 27-inch studio monitor to go with it. The event concluded with a teaser for the new Mac Pro. Cook also announced “Friday Night Baseball” is coming to Apple TV+ (“a weekly doubleheader with live pre- and post-game shows”) and said the iPhone 13 and iPhone 13 Pro will come in green and alpine green, respectively. The new gear hits the market March 18. Continue reading Apple Rolls Out 5G iPhone SE, iPad Air, Mac Studio Desktop

Apple’s 2021 “Spring Loaded” product launch this week included a new iMac, an updated iPad Pro with 5G and the company’s M1 chip, an AirTag lost-device tracking device, a refreshed Apple TV 4K with a new remote, and a purple iPhone. Apple shares fell 2 percent after the event. Previous iPad Pros used A-series chips, that power the company’s iPhones; the M1 chip in the high-end iPad Pros are used in its Mac computers. The 12.9-inch iPad Pro also offers an improved USB-C connector for high-res monitors and faster camera downloads. Continue reading Apple’s First 2021 Product Launch Highlights Use of M1 Chip