CES 2021 was the first-ever all-digital version of the annual confab produced by the Consumer Technology Association (CTA). This year’s show featured nearly 2,000 companies and more than 100 hours of conference programming. Despite its new virtual format, CES offered compelling keynote addresses by top executives from major companies such as AMD, Best Buy, General Motors, Microsoft, Verizon and Walmart who discussed plans for new products, services and business models, in addition to an array of changes underway designed to address a world facing a pandemic. Continue reading CES: Keynotes Address 5G, AI, Robotics, Pandemic, Security

During the all-digital CES 2021, lidar (light detection and ranging) technology was presented as a key tool for building autonomous vehicles, smart homes and infrastructure for smart cities. Lidar, which senses what an object is based on its shape, first appeared in the 1970s but, up until now, has been too expensive and complicated for broad industrial use. Seoul Robotics, Intel’s Mobileye and Blickfeld were among the companies at CES showcasing real-world lidar applications. Lidar is predicted to triple to an almost $3 billion market by 2025. Continue reading CES: Seoul Robotics, Mobileye Enable Lidar for Smart Cities

During CES 2021, LG Display showcased its latest OLED display: a 55-inch screen with 40 percent transparency, up from past transparent LCDs that only reached 10 percent transparency. This OLED display, with built-in Sound Solution technology speakers embedded in the frame, is intended to be placed at the foot of a bed where it can rise up — partially or fully — to show videos while still enabling a view of what’s on the other side. LG is positioning the set as a smart home device, although the company believes the technology has numerous public applications as a next-gen display. Continue reading CES: LG Unveils Transparent OLED Screen for Smart Homes

CES 2021 concluded last week in the wake of a challenging year marked by political unrest, social upheaval and a global pandemic that continues to impact our personal and professional lives. And much like all that we’re juggling in our current COVID world, the all-digital format of this year’s CES presented a number of unique challenges, most notably how to determine which products and services are most relevant to an M&E audience without the benefit of interacting up close in person. We’re still working our way through information from nearly 2,000 companies and will continue to report our findings on ETCentric. In the coming weeks, ETC will also publish a comprehensive overview of the show with a focus on four dynamic themes, rather than trends: Adaptation, Change, Snapback and Opportunity. In the meanwhile, we provide this snapshot of some of the key products, technologies, trends and announcements. Continue reading CES: Snapshot of All-Digital Show’s Announcements, Trends

Panasonic unveiled its flagship JZ2000 OLED TV, following last year’s HZ2000 4K OLED TV. Both feature support for Dolby Vision and HDR10+ but the JZ2000 now supports “ambient-aware” versions of both formats — Dolby Vision IQ and HDR10+ Ambient — which adjust HDR brightness in response to light levels around the TV, especially useful for daytime viewing. The Panasonic JZ2000 also features 360° Soundscape Pro, which supports side-firing speakers for Dolby Atmos, resulting in better support of multidirectional sound. Continue reading CES: Panasonic Debuts New OLED TV with Surround Sound

During CES 2021, LG Electronics introduced Evo, its high-end OLED TV that features greatly improved light output. OLED TVs offer superior picture quality to LCD TVs, as each pixel can turn on and turn off its own light. But OLED TVs offer half that of the brightest LCD TVs, hobbling the overall picture quality. This year, LG’s Evo and Sony’s new OLED TVs offer more brightness. In addition to LG, only Sony and Vizio sell OLED TVs, all produced by LG Display. During CES, LG also showcased new QNED Mini LED and NanoCell TV models. Continue reading CES: LG Unveils Evo OLED Display with Improved Brightness

At the all-digital CES 2021, Razer’s Blade 15 gaming laptop was introduced with the option to add a QHD screen, one of a few manufacturers adding these screens to gaming machines for the first time. Gamers who use desktop computers favor QHD screens for their 1440p resolution, affordable price, multiple features and compatibility with high-end AMD and Nvidia graphics cards. Until now, gamers could opt only for a 1080p or 4K screen (which reduces frame rate to unplayable levels) — or output to a separate 1440p monitor. Continue reading CES: Razer and Acer Offer QHD Screens for Gaming Laptops

Microsoft president Brad Smith’s CES keynote balanced Microsoft’s global footprint with the opportunities, challenges and responsibilities of technology, government and people. Smith illustrated these themes with sections on massive data, environmental impact, cybersecurity, privacy, artificial intelligence, regulation, and a call for a 9/11-type commission to protect the future by understanding the threats of the present. Smith wrapped his remarks with the words of John F. Kennedy from 1962 when he said, “Technology has no conscience of its own. Whether it becomes a force for good or ill depends on man.” Continue reading CES: Microsoft Keynote on Promises, Responsibility of Tech

During this week’s CES 2021, Deloitte Consulting principal Dan Littman led an inquiry into how the 5G rollout fared in 2020, with AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman. “5G is a new-generation wireless technology filled with complexity of technology, ecosystems and government requirements,” said Littman. “And 2020 made everything a little more challenging.” He asked Chow and Holcman to describe how 5G has been challenged and/or accelerated during the year. Continue reading CES: Acceleration of Technology, Adoption in 5G’s First Year

Deloitte Consulting principal Dan Littman, AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman discussed current and future 5G use cases and obstacles to deployment during a CES 2021 session. Chow noted her group is seeing “the smart factory of the future,” especially due to sensitivities over human contact and proximity during COVID-19. “Education is similar,” she said. “We’re still heavily virtual and we won’t go [all the way] back to the way it was.” Continue reading CES: AT&T and Qualcomm Executives Discuss 5G Use Cases

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Two CES 2021 panels addressed the current state and anticipated advances in quantum computing, which is already being applied to problems in business, academia and government. However, the hardware is not as stable and robust as people would like, and the algorithms are not yet up to the task to solve the problems that many researchers envision for them. This has not stopped entrepreneurs, major corporations and governments from dedicated significant resources in R&D and implementations, nor from VCs and sovereign funds making major bets on who the winners will be. Continue reading CES: Sessions Examine the Potential of Quantum Computing

Thomas Friedman, three-time Pulitzer Prize winning author and columnist for The New York Times discussed his latest thesis that the world has moved from the Industrial Revolution to a world that is “Fast, Fused and Deep.” During CES 2021, Friedman spoke with Professor Amnon Shashua, president and CEO of Mobileye, the Israeli subsidiary of Intel that develops autonomous and assisted driving AI solutions. Friedman framed the discussion by describing the Industrial Revolution as establishing “Walls” to govern the transfer of trade and human beings, a “Floor” as a social safety net to cushion people, and a “Ceiling” on the pace of change. Continue reading CES: Pulitzer Winner Details Megashifts Impacting Our World

At CES 2021 this week, Elemental Content co-founder John Penney moderated a conversation with Samsung Electronics America vice president of product management Drew Blackard and Ice Mobility co-founder and chair Denise Gibson on trends in mobile communications. “The 5G new wireless ecosystem offers a lot of applications in business environments,” Penney noted, asking Blackard and Gibson to describe some of what they think will be the most compelling use cases as 5G continues its rollout of networks and devices. Continue reading CES: Samsung, Ice Mobility on Trends in 5G Implementation

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing