During this week’s CES 2021, Deloitte Consulting principal Dan Littman led an inquiry into how the 5G rollout fared in 2020, with AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman. “5G is a new-generation wireless technology filled with complexity of technology, ecosystems and government requirements,” said Littman. “And 2020 made everything a little more challenging.” He asked Chow and Holcman to describe how 5G has been challenged and/or accelerated during the year. Continue reading CES: Acceleration of Technology, Adoption in 5G’s First Year

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Two CES 2021 panels addressed the current state and anticipated advances in quantum computing, which is already being applied to problems in business, academia and government. However, the hardware is not as stable and robust as people would like, and the algorithms are not yet up to the task to solve the problems that many researchers envision for them. This has not stopped entrepreneurs, major corporations and governments from dedicated significant resources in R&D and implementations, nor from VCs and sovereign funds making major bets on who the winners will be. Continue reading CES: Sessions Examine the Potential of Quantum Computing

Thomas Friedman, three-time Pulitzer Prize winning author and columnist for The New York Times discussed his latest thesis that the world has moved from the Industrial Revolution to a world that is “Fast, Fused and Deep.” During CES 2021, Friedman spoke with Professor Amnon Shashua, president and CEO of Mobileye, the Israeli subsidiary of Intel that develops autonomous and assisted driving AI solutions. Friedman framed the discussion by describing the Industrial Revolution as establishing “Walls” to govern the transfer of trade and human beings, a “Floor” as a social safety net to cushion people, and a “Ceiling” on the pace of change. Continue reading CES: Pulitzer Winner Details Megashifts Impacting Our World

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing

Cryptocurrency entrepreneurs convened in early December to record The Cryptocurrency Landscape session that CES 2021 released today. Panelists discussed how Wyoming has established legal and regulatory protocols for Bitcoin to make cryptocurrency activities compatible with existing banking regulations. They also discussed how institutions and businesses are getting more comfortable with cryptocurrency investments, how online payment services such as PayPal and Venmo have added Bitcoin to their transaction options, and how cryptocurrency’s provable scarcity makes it more attractive to investors and the general public as countries issue more currency to prop up their economies during the COVID shutdown. Continue reading CES: Industry Experts Discuss the Cryptocurrency Landscape

Darren Murph, head of remote for GitLab, was interviewed during this week’s all-digital CES 2021 by Joe Matthews, VP of purchasing & diversity officer at Gentex Corporation, on the future of remote work. Murph stressed the importance of communicating in ways that treat remote and in-house staff equally. It will be especially important if you reopen your office post-pandemic and allow people to continue working remotely to signal that you are committed to supporting remote work and not just “allowing” it. Continue reading CES: Execs Consider Post-Pandemic Future of Remote Work

Consumer Technology Association president and chief executive Gary Shapiro held a conversation with the incoming Biden administration’s designated director of the National Economic Council Brian Deese. In that position, Deese will advise President-elect Joe Biden on domestic and international economic policy and coordinate the administration’s economic agenda. “Taking the vision and direction of the president and turning it into an action plan across all agencies is particularly important at times of economic crisis,” he said. Continue reading CES: Economic Council Chief Discusses Biden’s Tech Goals

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs

The Harris Poll’s CEO John Gerzema and Mastercard’s EVP of North America marketing and communications Cheryl Guerin presented data from their recent joint market research study of COVID-19’s impact on digital commerce. They grouped their findings around four key trends: The Touchless Revolution, The Betterment Boom, The Rise of Revenge Spending and The Uncalendared Year. The presentation was followed by a 30-minute discussion with panelists Julia Hammond of MDC Partners, DyShaun Muhammad of Uber, Lou Paskalis of Bank of America and Katie Riccio Puris of TikTok. Continue reading CES: Identifying Consumer Trends Shaping the New Normal

In a live question-and-answer period during CES 2021, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh answered questions about technology trends not described in their earlier presentation on predictions for 2021. In answer to a question about what to expect this year from smart glasses, Koenig emphasized that, “this is definitely the year of augmented reality.” But, he added, rather than describing experiences as VR, AR or MR, he said those terms will be replaced by describing “degrees of immersion.” Continue reading CTA Researchers Discuss Key Tech Trends to Expect at CES

Consumer Technology Association (CTA) president and chief executive Gary Shapiro and CTA executive vice president Karen Chupka helped kick off the 54th annual Consumer Electronics Show (CES) with an emphasis on how the technology industry has innovated in the face of a worldwide pandemic. “The last 12 months have been a challenge like no other for everyone in the world,” said Shapiro. “But technology has been a stabilizing, unifying force keeping us connected to schools, jobs, doctors, families and friends.” Continue reading CES 2021 Vision: Technology Is a Tool and a Force for Good

The Reuters Next virtual conference, which runs the same days as CES 2021 this week (January 11-14), features more than 100 sessions and interviews across five key global areas: Policy & Progress, Radical Redesign, Recovering Growth, A Sustainable Future, and Media and Free Speech. Some of today’s sessions addressed how the blended digital and physical group work environment that will become the new normal post-COVID has direct parallels with how education in college and beyond will be handled, including points that will be of interest to ETC’s members and businesses in general. Continue reading Reuters Next: The Future of Further Education Post-Pandemic

Just prior to CES 2021, LG Electronics stated it spent $80 million to take a 60 percent stake in Alphonso, an advertising technology, data and measurement company, to advance its aim of building a streaming-TV advertising business. LG is buying out Manifest Investment Partners and other existing Alphonso investors. Founders, current and former employees and “various advisers” will hold onto the remaining shares. The company, which had a pre-money valuation of about $125 million, has raised $6.3 million thus far. Continue reading LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals

Moderated group VR experiences have an excellent test environment in assisted living and memory care facilities, where the user interface and user experience design are tested by a willing and readily available audience of differently-abled individuals. Rendever is one of the leading startups focused on developing synchronized VR resources for the aging, group-living and group-support market. Their work is especially important now, when COVID-19 has isolated so many seniors in their rooms and in their homes. Continue reading Rendever Group VR for the Aged Offers Multiple Possibilities