Warner Bros. announced its plan to purchase the rest of gamer-centric YouTube network Machinima, which the studio first invested in two years ago. The digital media company will join the recently created Warner Bros. Digital Networks arm to help the studio develop new digital and over-the-top offerings. “With Machinima now wholly under its control, Warner Bros. hopes to tap deeper into the network’s loyal audience of young consumers who devour video game-related programming — especially content related to Warner’s own franchises including DC,” reports the Los Angeles Times. Machinima also “provides video programming for services including Playstation Vue, Amazon Prime and the CW network.” Continue reading Warner Bros. Acquires Machinima for Digital Networks Division

YouTube-centric Machinima, which has focused on gamers and fan culture for a decade, just launched MACH-1, an in-house eSports consulting unit that will offer research and analytics, strategic planning and campaign execution. Machinima recently hosted an eSports panel of industry executives at its NewFronts event. Turner and WME-IMG are also about to begin broadcasting scheduled video games on TV in the U.S. ESports have a massive global audience but opportunities to monetize the sector haven’t yet been fully leveraged. Continue reading Machinima and Turner Plan to Leverage Popularity of eSports

Popular multichannel network Machinima has signed a deal with Vimeo to help develop and distribute original content. Vimeo has pledged at least $500,000 to the network’s audience-developed original videos for an exclusive Machinima channel on the video on-demand platform. As part of the agreement, Vimeo will become the preferred transactional video-on-demand platform for Machinima’s 30,000 creators. These creators produce some 30,000 hours of content each month. Continue reading Machinima Creators to Sell Videos on Vimeo Through New Deal

Online network Machinima recently secured exclusive rights to a three-part “Justice League” series from Warner Bros. and DC Entertainment. The animated series will launch in spring 2015 as “Justice League: Gods and Monsters Chronicles.” It will follow the Justice League in an alternate DC universe, where the superheroes are darker than their well-known personalities. The digital series is based on the animated feature, “Justice League: Gods and Monsters,” to be released by Warner Bros. later in 2015. Continue reading Machinima Secures Exclusive Rights to Justice League Series