Startup Develops Technology to Identify Counterfeit Products

One year ago, New York startup Entrupy introduced a technology based on a handheld microscope camera and mobile app to spot counterfeit fashion accessories. Since then, the company says it has improved accuracy to 98 percent for handbags from 11 luxury brands, including Chanel, Gucci and Louis Vuitton. The tech has also been tested on CE products. Fashion brands have thus far used holographic tags, microprinting and, more recently, radio beacons woven into fabric to protect their products against counterfeiting. Internet shopping and second-hand retailers have made it more challenging. Continue reading Startup Develops Technology to Identify Counterfeit Products

Eyewear Makers Take Focused Approach with Smart Glasses

After Google Glass failed to gain traction, eyewear companies are designing a new generation of smart glasses. Unlike Google Glass, these new wearables are not designed to emulate the functionality of a smartphone. Instead, the new glasses are aimed at narrower audiences. Snap’s Spectacles let users record photos and videos. Oakley’s Radar Pace eyewear acts as a fitness tracker. Italian company Safilo makes glasses that track brain waves and helps users concentrate. The new approach may finally help smart eyewear find a mass market. Continue reading Eyewear Makers Take Focused Approach with Smart Glasses