Charity Archives - ETCentric

Publishers Get Behind New Social App to Fund Good Causes

By Paula Parisi
August 11, 2023

WeAre8 is a different kind of social media platform making its U.S. debut a year after launching in the United Kingdom, Australia and New Zealand. The socially conscious mobile app prohibits hate speech and pays its users to watch ads. Earned funds can be withdrawn or directed to causes like Save the Children, Feeding America and Water.org. The app prohibits tobacco, big oil and gambling interests from advertising. Backed by publishers including The Independent, Warner Bros. Discovery and LADbible Group, WeAre8 hopes to attract 80 million users in two years. Continue reading Publishers Get Behind New Social App to Fund Good Causes

QR Codes Proliferating: Are You Ready to Become a Human Hyperlink?

By Karla Robinson
September 26, 2011

Quick Response (QR) codes are beginning to resonate with a variety of users. Retailers, publishers, art institutions, musicians, government organizations and charities are all using QR codes to direct customers to a variety of online opportunities (contests, information, party invites and more).
The QR codes are square, checkered symbols that can be scanned with smartphones by downloading free scanner apps.
Starbucks used QR codes for a scavenger hunt, the Red Cross used them to direct people to a relief donation page, ABC included codes in magazine ads for the new series “Pan Am” and now every 2013 vehicle in dealer showrooms will be required by the Department of Transportation and the Environmental Protection Agency to have QR-coded fuel economy labels.
A company called Skanz now sells silicone braceletes with QR codes so anyone can scan your wrist and access a Web page with your contact information, social media links, and more. You can create different “Skanzsites” for professional and personal use and if you don’t want to wear a bracelet, you can instead buy iPhone4 cases with codes on them or QR decals.