In an effort to monetize its broadcasting app Periscope, Twitter has partnered with retired tennis champ Andy Roddick for a series of broadcasts during the U.S. Open. Roddick is broadcasting gameplay commentary and answering audience questions from his Twitter handle. Also, marking the first ad campaigns on Periscope, Chase and Grey Goose are serving as sponsors. “JPMorgan Chase, which is an official U.S. Open sponsor, was drawn to Roddick’s Periscope broadcasts during Wimbledon,” reports Variety. “When he started Periscoping during Wimbledon, it was clear to us that is a change in how people will watch sports,” said CMO Kristin Lemkau. Continue reading Andy Roddick Live-Streaming on Periscope During U.S. Open

Although other alternative currencies have tried to gain traction as Bitcoin struggles with internal divisions, none have succeeded in doing so — until now. A rival virtual currency, Ethereum, has gained the interest of a wide range of finance and technology behemoths, including JPMorgan, Chase, Microsoft and IBM. As a result, its value has shot up 1,000 percent over the last three months. Built on a blockchain in which every transaction is publicly recorded as is Bitcoin, Ethereum promises to do more. Continue reading Bitcoin Rival Ethereum Offers Online Markets, Smart Contracts

Apple is in talks with banks to develop a new payment service to allow an iPhone user to send money to another iPhone user, most likely bypassing Visa and MasterCard by working directly with banks. The talks are at an early stage and no one involved would comment on the evolution of the plan. But multiple sources confirm Apple’s talks with the country’s largest banks and that the company is serious about moving forward. Unknown is whether credit card companies are engaging Apple or waiting for the company to contact them. Continue reading Apple in Talks with Banks About New Money-Transfer System

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms