Chatsworth, California-based toy company MGA Entertainment has launched MGA Studios to produce video games, online universes and other ancillary content. The privately held MGA is backing the new division with $500 million to drive production and acquisitions. MGA’s catalog of successful toys includes the L.O.L. Surprise!, Bratz, Little Tike and Rainbow High brands, some of which have spawned TV series and games. MGA Entertainment founder and CEO Isaac Larian’s son Jason Larian is president of the new unit, which has acquired Australia’s Pixel Zoo Animation and named Pixel Zoo founder and CEO Paul Gillett an MGA Studios partner. Continue reading MGA Acquires Pixel Zoo Animation for MGA Studios Initiative

Digital-first company Moonbug Entertainment has been purchased by the newly formed and as yet unnamed venture of former TikTok CEO Kevin Mayer and fellow Disney alum Tom Staggs, with backing from private equity firm Blackstone. An aggregate of YouTube channels with a focus on children’s content — including CoComelon, Little Baby Bum and Blippi — Moonbug launched in 2018 and currently has a market value of about $3 billion. Other recent children’s IP transactions include Epic Games’ purchase of SuperAwesome in September 2020, and the $500 million July acquisition by Indian educational firm Byju of a learning platform also named Epic. Continue reading Popular Kids Content Creator Moonbug Acquired for $3 Billion

Beginning in January 2020, YouTube will begin enforcement of a new policy that blocks data collection for content aimed at children. The result for content creators will be lower ad revenue; viewers will no longer see popular features such as comments and end screens. Google confirmed the new policy is the result of a $170 million settlement in September that YouTube reached with the Federal Trade Commission for allegedly violating children’s privacy rights under the Children’s Online Privacy Protection Act (COPPA). Continue reading YouTube’s New Video Policy Places the Onus on Creators

YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Continue reading Social Platforms Under Scrutiny For Rules Related to Kids

Netflix, Amazon, and other streaming services are ushering in a golden age of animation, with shows for adults and children. The rising demand for original content for all those services is also spurring the development of animated shows and the resulting need for more animators. Veteran animators say there’s a record demand that continues to be robust. Animation is a desirable genre of content because it doesn’t age as quickly as live action and always has a new audience of pre-schoolers and other young children. Continue reading Animation Studios Thrive With Big Orders from SVOD Clients

Amazon rolled out a new Android app for its FreeTime service, which provides curated children’s content and parental controls similar to those found on Amazon’s Fire tablets. The FreeTime Web browser has vetted over 40,000 YouTube videos and websites as kid-friendly. FreeTime Unlimited offers more kid-centric content, including 10,000 books and videos from Disney, Nickelodoen, Amazon Studios, PBS Kids, Harper Collins, Sesame Street, Simon & Schuster and others, priced at $2.99 per month for Prime members and $4.99 for others. Continue reading Amazon Bows Android App for Kid-Friendly FreeTime Service

When PBS talked with “Sesame Street” producers about the future of the 45-year old children’s educational TV series, the choices were few. The show had been running a production deficit for years and suffered from changes in viewing habits. If the show wanted to continue production and stay on PBS, it only had one solution: find a production partner. HBO stepped into that role, highlighting a little known fact: that companies like HBO, Netflix and Amazon all take kids’ TV seriously. Continue reading Children’s Programming Counts on HBO, Netflix, and Amazon

Netflix, Amazon, YouTube and Nickelodeon are competing more than ever for a younger audience by offering on demand children’s programming. Netflix plans to add as many as five new original kids shows next year to go hand in hand with its exclusive library of Disney and DreamWorks content. Amazon has ordered second seasons of its kids programming and Nickelodeon recently launched a streaming service for kids ages 2-6. Even YouTube has developed a kid-friendly app for preschoolers.  Continue reading Streaming Competition Ramps Up for Children’s Programming