Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

President Biden signed the expansive $280 billion CHIPS and Science Act into law yesterday. The legislation includes $52.7 billion in subsidies and tax credits to help strengthen U.S. semiconductor manufacturing, research and workforce development. In addition to revitalizing domestic manufacturing efforts, the package intends to “create good-paying American jobs, strengthen American supply chains, and accelerate the industries of the future,” explains the White House. The measure is also part of larger effort by the federal government to combat the growing influence of China, especially involving tech sectors and the potential impact to security and privacy. Continue reading Biden Signs Bill to Boost Chip Production and Supply Chains

Congresswoman Rashida Tlaib (D-Michigan) is working on new legislation to help musicians boost their share of the revenue pouring into streaming services, which currently sits at fractions of a cent per stream. Tlaib is working with the Union of Musicians and Allied Workers (UMAW) on a new royalty program that would increase the royalty rate per-stream model. Tlaib and her team are actively collaborating to draft the resolution. The Recording Industry Association of America says that streaming accounts for 83 percent of all recorded music income.  Continue reading House Rep Plans to Update Streaming Revenue for Musicians

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

After more than a year of wrangling, the Senate on Wednesday passed a bipartisan tech and science funding bill in a 64-33 vote. The CHIPS and Science Act commits $280 billion to be spent over five years in what is being called the largest manufacturing, research and development initiative of its kind. The largest single area of investment is $76 billion to fund domestic semiconductor production, which includes $24 billion in new tax incentives. Yesterday, the bill passed in a 243-187 House vote and now heads to President Biden’s desk to be signed into law. The legislation aims to bolster national security by making the U.S. chip independent and boosting competition against China. Continue reading Congress Passes CHIPS Act to Boost Production, Research

Microsoft reported revenue up 14 percent year-over-year to $51.9 billion in its fiscal fourth quarter, which ended June 30. Net income was up 2 percent, to $16.7 billion for the quarter but down almost 19 percent for the year, to $61.3 billion for the 12 month period. Although the results fell short of expectations, Microsoft chairman and CEO Satya Nadella identified the Microsoft Cloud sector as a bright spot, pointing out that it “surpassed $25 billion in quarterly revenue for the first time, up 28 percent and 33 percent in constant currency,” despite the tough macroeconomic environment. Continue reading Soft PC Sales, Currency Exchange Cloud Microsoft Earnings

China’s troubled Tsinghua Unigroup chip conglomerate is about to get an $800 million infusion from Taiwan’s Foxconn in the consumer electronics giant’s bid to expand its electric vehicle activity. Battery-powered cars generally require more semiconductors than those that run on gas, and analysts say Tsinghua Unigroup is attractive to Foxconn — which makes everything from iPhones to Xboxes — for its mobile chipset and memory expertise. In 2021, Foxconn secured a deal with U.S. automotive startup Fisker to jointly manufacture electric cars with automotive chips Foxconn plans to develop with Stellantis. Continue reading Taiwan’s Foxconn to Invest $800 Million in Chinese Chip Firm

The Senate moved to advance legislation that supports U.S. semiconductor manufacturing by stripping other aspects from a larger China competitiveness bill. Dubbed “CHIPS-plus,” the narrowed proposal still allocates $52 billion in subsidies for chipmakers but had a “hold-this-space” marker for the remainder of the language. The procedural motion required 51 votes to determine if this stripped-down version of the United States Innovation and Competition Act (USICA) could proceed to a final vote even though adjustments would continue to be made before the Senate votes on the finished result. It cleared that hurdle, 64-34. Continue reading Senate Advances $52B Bill to Combat Global Chip Shortage

YouTube has partnered with Shopify so creators and merchants can showcase products across both platforms. Eligible creators can now link their Shopify store to their YouTube channel and leverage Shopify’s real-time inventory syncing. Additionally, U.S. creators can enable onsite checkout, allowing visitors to complete purchases without leaving YouTube. Implementation is accessible through the Shopping tab in YouTube Studio. In addition, beginning next week YouTube will add shopping to its Explore tab, featuring goods from the U.S., Brazil and India, with additional countries to roll out later this year. Continue reading YouTube Partners with Shopify in Latest E-Commerce Push

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

TikTok is facing blowback for lax advertising disclosures. While the platform offers various ways to identify paid promotion, its marketing policies appear to operate on an honor system, and while some creators label their posts as advertising or partnerships, many do not. Where a financial relationship exists with regard to products mentioned, the truth in advertising rules enforced by the Federal Trade Commission and state attorneys general require media partners to disclose that funds will change hands. As part of a renewed national interest in digital consumer protections, particularly related to child safety, the area is getting increased scrutiny. Continue reading TikTok Draws Criticism for Undisclosed Sponsored Content

U.S. tech execs are experiencing app envy, with companies from Uber to PayPal and billionaires Elon Musk and Jack Dorsey setting their sights on building one-size-fits-all “super apps” to rival Tencent’s WeChat in China and SoftBank’s LINE in Japan. Where typical apps are built to do one thing really well, so-called super apps are generalists, which in theory means people will use them more often. Spotify and Snap have also expressed interest in super solutions, which have been popular in Asia since 2020 and are sparking new interest in the West. Continue reading U.S. Firms Chase China’s WeChat in Bid to Build Super Apps

BBK Electronics’ Oppo brand is garnering notice for Air Glass, natural-looking wireless glasses that sync to the company’s smartphones to serve-up augmented reality experiences. Though still in limited release, with no plans for distribution outside of China, the $745 glasses offer a hint of things to come even as Oppo is readying a next-gen version. Weighing in at just 30 grams, Air Glass is positioned as a basic device that delivers practical information, including navigation, weather, time and fitness tracking. Oppo characterizes the functionality as “assisted reality,” and its limited ambitions appear to be a strength. Continue reading Smartphone Maker Oppo Delivers ‘Assisted Reality’ Air Glass

A slump in PC sales and crashing cryptocurrency markets appear to be tempering a demand for semiconductors spurred by COVID-19 era supply chain shortages. Inflation is another mitigating factor, as sales of laptops and high-end GPUs for gaming and cryptocurrency mining slacken. Research firm Gartner predicts global PC shipments will contract by 9.5 percent in 2022, with consumer demand projected to decline by 13.5 percent. Enterprise sales are also expected to drop, by 7.2 percent, according to Gartner. Those numbers align with the 10 percent PC sales decline Micron Technology has forecast. Continue reading Decline in Global PC Sales Expected to Impact Chip Demand

In the wake of an FCC commissioner’s call to have TikTok banned from the Apple and Android stores, company CEO Shou Zi Chew issued a letter assuring senators that the China-based company is doing all it can to “remove any doubt about the security of U.S. user data.” Responding to questions from nine Republicans — including ranking Senate Commerce Committee member Roger Wicker (R-Mississippi) — Chew reiterated the claim that TikTok maintains American user data on servers controlled by the U.S. company Oracle, with plans for third-party audits. The dust-up follows an incendiary report by BuzzFeed News. Continue reading TikTok Promises Government That User Data Will Remain Safe