Anthill’s latest version of interactive storytelling app Whatifi is now available in the Apple App Store. Founded by Jaanus Juss and Hardi Meybaum, who have been exploring interactive storytelling in their native Estonia via live theater, the startup enables users to “choose their own adventure” in two stories: “As Dead as it Gets” and “Anatomy of a Decision.” The first is a “drunken night with a few bros” that turns into a supernatural fantasy. A character on the verge of death, the viewer must follow the advice of ghosts to return to the land of the living. Whatifi is now based out of Los Angeles and Estonia. Continue reading Anthill’s Whatifi Offers Interactive Storytelling via Mobile App

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Amazon’s Audible and Chooseco have collaborated on two new “choose your own adventure” children’s audiobooks. Available on Amazon Alexa-enabled devices via Chooseco’s Choose skill, “The Abominable Snowman” and “Journey Under the Sea,” designed by the two teams, feature professional voice actors and can be navigated by voice commands. The two stories together offer 65 different endings and, on Alexa devices with screens, show illustrations for story beats. Decision-making points in the story are signaled by a sound. Continue reading Audible, Chooseco Team on Interactive Tales via Alexa Skill