AMC Teams with MoviePass to Get Millennials Back in Theaters
By Erick Mendoza
December 18, 2014
December 18, 2014
Theater chain AMC has partnered with MoviePass, a company that charges moviegoers a subscription fee to attend movie screenings at participating theaters (up to one film per day for a monthly fee). Subscribers will have the option to pay $35 for standard screenings or a $45 premium fee for access to IMAX and 3D features. AMC announced the partnership with MoviePass shortly after reports from Nielsen showed that attendance for young moviegoers continued to drop this year. Continue reading AMC Teams with MoviePass to Get Millennials Back in Theaters