The huge quantities of metadata generated by over-the-top programming poses an opportunity for new revenue streams, said Siemens executive Steve Wong and media tech consultant Christy King at an HPA Tech Retreat panel on “Big Data, Big Dollars for Post in an OTT World.” Wong noted that a tremendous amount of data about a production is generated through production, from scriptwriting software through scheduling and budgeting. That’s why it frustrates him that nearly everyone has been served irrelevant ads online. Continue reading HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

The 2nd Screen Society — formed to address the companion screen viewing of TV and home entertainment — hosted the 2nd Screen Summit on January 5 during CES. Television network, production and creative tech execs gathered at the Encore Las Vegas to discuss this year’s theme — It’s all about the data: “Data is going to be the currency that fuels the entertainment industry in the years ahead and 2nd screen will be the way that data is collected.” The event featured a series of thought-provoking keynote discussions and panels. Continue reading CES: Broadcasters and Execs Gather at 2nd Screen Summit