Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

Since Larry Page became CEO of Google, the company has been more focused on the elements of design and cohesiveness. Google has been pursuing aesthetic appeal in a way that may allow it to rival Apple, and although the process is gradual, Google products are beginning to show that the company has raised its standards. The change is obvious when examining Google’s mobile apps, its Chromebook Pixel laptop and Google Glass. Continue reading Google Products Reflect a Renewed Spirit of Superior Design

Google may change the way that online browsing activity is tracked by developing an anonymous identifier for advertising, or AdID. This identifier would essentially replace third-party cookies to track browsing information, which would then be used for marketing purposes. The identifier would be sent to advertisers and ad networks that agree to certain guidelines, while providing users with greater privacy and control over how they browse the Internet. Continue reading Google May Implement Anonymous Identifier to Replace Cookies

As part of its ongoing effort to generate more traffic and potential advertising revenue, Twitter is testing new ways of bringing more television content to its platform. Currently, the company is testing a new feature in which links to TV shows appear as Twitter cards in a user’s Timeline. The cards’ click-through feature provides links to the show, related tweets and accounts that might be relevant to fans of that show. Separately, the company has announced that several updates to TweetDeck will make it faster and more convenient to use. Continue reading Twitter Tests TV Trending Feature and Upgrades TweetDeck

A new Slingbox software update includes new features, the most important of which is allowing owners to invite Facebook friends to share their video stream. The update to the Watch software applies to the Slingbox 350 and 500 models. It supports both Mac and Windows, and most popular Web browsers. Web-based streaming from a Slingbox only allows one connection at a time. Friends can access the owner’s Slingbox directly from Facebook. Continue reading Slingbox Now Allows Pay TV Sharing with Facebook Friends

During yesterday’s breakfast event unveiling Google’s new Nexus 7 tablet, the company also announced the $35 Chromecast, a small thumbnail device that connects to televisions via HDMI and enables users to send content via Wi-Fi from phones, tablets or PCs to the TV screen. Chromecast comes with three months of free Netflix and offers more functionality than Apple TV’s AirPlay. “On paper at least, it’s the best device Google has ever announced,” suggests Wired. Continue reading Is New Google Chromecast All About the Future of Pay TV?

Mozilla is teaming up with major phone manufacturers as part of a plan to offer sub-$50 smartphones in emerging markets. The company is looking at international regions with growth potential as the global market for smartphones continues to take off. Mozilla is also pushing for more mobile devices to run its Firefox operating system, which it is pitching as an alternative to dominant systems from Google and Apple. Continue reading Mozilla Planning Affordable Smartphones for Firefox Adoption

Google Chrome has the potential to follow mobile as a second significant disruption to computing. With Chrome, Google is making a move to dominate computing as an entry to a new app economy. Kevin C. Tofel, writing for GigaOM, suggests that within a year, many of us will be using a Chromebook — but not necessarily “Google-designed hardware; instead it will be on the Mac, Windows or Linux machine you have at that time.” Continue reading Disruption: Will Google Take Over the Desktop with Chrome?

Google kicked off its annual I/O developers conference yesterday with a three and a half hour keynote delivered before 6,000 attendees at the Moscone Center in San Francisco. In addition to a surprise appearance by CEO Larry Page, who discussed obstacles to technological progress and answered questions from software developers, the event detailed updates and new releases involving Google+, Google Maps, Hangouts, Google Play Music All Access, a special Galaxy S4 smartphone and more. Continue reading Google I/O: New Music Service, Google+ Updates and More

Live TV streaming service Aereo launches in Boston today, with plans to launch in the Atlanta area next month. The controversial service, which started in New York City, is scheduled to expand to 22 markets by the end of this year. The Atlanta launch will reach 55 counties across Georgia, Alabama and North Carolina. Additionally, Aereo has announced a simplified pricing structure that eliminates the previous $1 daily and $80 annual plans. Continue reading Aereo Launches in Boston Area, Streamlines Pricing Plans

Google’s I/O developers conference kicks off tomorrow with a three-hour keynote from the Moscone Center in San Francisco. During the three-day event, the company is expected to announce an update to its Android mobile operating system and an updated version of its 7-inch Nexus 7 tablet (and possibly a new 11-inch model), while there has been speculation that Google may also unveil a new smartphone from Motorola, a new design for Google Maps, new Chrome features and more. Continue reading New Products and Updates: Google I/O Kicks Off Tomorrow

Mozilla and rendering firm OTOY have developed a new codec that is designed to stream cloud-stored apps, video content and more directly to browsers. The JavaScript-based system opens up possibilities of running native PC apps on any connected device, purchasing and protecting content without DRM, and embracing HTML5 rather than relying on proprietary or legacy plug-ins. The creators also see it as a means of combating piracy.

Continue reading Will ORBX Codec Turn the Web into Platform for All Apps?

According to the Wall Street Journal, there is no doubt that the smartphone is the current, dominant computing device. Just consider the numbers: Nearly 700 million smartphones were shipped worldwide last year, according to Strategy Analytics. That’s nearly twice as many PC shipments. And it was only a few years ago that PCs were atop that statistic. Now people are using smartphones for a wide variety of functions. Continue reading Tech Giants Battle to Control Evolving Mobile Experience

While Google is best known for its powerful Web search engine, Android mobile operating system and acquisition of YouTube in 2006, it also offers lesser-known, but impressive services. From exploration to academia to art and much more, Google’s online products and services aim to inform users, improve lives and make them more secure. Business Insider lists 11 Google initiatives you may never knew existed. Continue reading Google is About More Than Just Search and Smartphones

Google announced that Andy Rubin, who has overseen the Android mobile operating system since 2004, will step down from his position. The announcement is the latest development in Google’s broad master plan for mobile. In Rubin’s place will be Sundar Pichai, the current head of Google’s Chrome Web browser and Chrome OS project, suggesting a future union between Android and Chrome. Continue reading Google Reveals Mobile Strategy with Android Restructuring