Cinema 3D Archives

MIT Prototypes Glasses-Free 3D for Motion Picture Theaters

By Debra Kaufman
July 27, 2016

MIT’s Computer Science and Artificial Intelligence Lab (CSAIL), with Israel’s Weizmann Institute of Science, released the prototype of a 3D display technology, for use in movie theaters, that doesn’t require glasses. Other glasses-free 3D displays have been available, most notably with the Nintendo 3DS, but they are designed for use by a single user and only work when the content is viewed at a specific angle. A research paper on the technology, dubbed “Cinema 3D,” will be given at the SIGGRAPH conference this week. Continue reading MIT Prototypes Glasses-Free 3D for Motion Picture Theaters

Marketing: LG Asks Consumers to Take the 3D TV Challenge

By Rob Scott
August 24, 2011

LG Electronics launched the next leg of its Cinema 3D “Take The 3D TV Challenge” campaign last week at New York’s Grand Central Station.
New York City marked the first stop on a new tour (that will also include Chicago and Los Angeles) designed to educate consumers regarding the benefits of 3D LCD TVs and passive glasses.
The campaign began earlier this year in Houston “where consumers allegedly overwhelmingly selected LG’s passive 3D glasses-based TVs when matched against similarly sized active-shutter 3D TVs from Samsung and Sony,” reports TWICE.
“I think the most important thing we’re doing here is keeping the visibility up on 3D and step-up products in our industry,” said Jay Vandenbree, LG Electronics home entertainment sales and marketing senior VP. “Everything we’ve done has been to get consumers to talk about it, think about it, and to go find out about it. If we can get them to do that and see what their options are in the television business, they might make that choice to spend their discretionary income in our industry.”